Image Credit : Simon Hancock
Project Overview
THERE were asked to inject some fun and energy to Google’s South East Asian regional headquarters located in Singapore, whilst also resolving navigation and orientation confusion amongst staff and visitors, across the office’s 4 levels.
Project Commissioner
Project Creator
Team
SIMON HANCOCK (CREATIVE DIRECTOR)
BRANDY DU & JON ZHU (DESIGNERS)
Project Brief
The workplace is a fun, dynamic, environment, combining references to 8-bit arcade classics such as Super Mario and Space Invaders, with more traditional games played in Southeast Asia, including tangrams, wooden puzzles and kite flying.
Project Innovation/Need
Signage design drew inspiration from one of the largest container terminals in the world, which the offices look directly over. Randomly ‘stacked’ shipping container-like forms, which also reference the classic arcade game Tetris, are finished in different Google brand colours for each floor.
Location totems and zonal activation graphics were used to further aid orientation and add interest, whilst continuing the shipping container theme.
Design Challenge
Building on past project experience in working with Google, and through close collaboration with the interior design team, our role focused on amplifying the specific themes of each distinct ‘zone’, whilst at times respecting a variety of different cultural motifs and traditional patterns from countries within the region.
Effectiveness
“The concepts and workplace graphics created capture the Google culture beautifully. The new workplace is both bold and playful, and staff reactions have been very positive and frustration from navigation/orientation related issues have been minimised. Most pleasing to me were the subtle ways in incorporating our branding, whilst managing to keep all the elements of the theme consistent.”
Julian Persaud
Managing Director, Southeast Asia
Graphic Design - Environmental
This award celebrates creativity and innovation in the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching of information style to audience.
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