Project Overview
Recreation of a market leading classic design. Ellipta monitor arm was the first LCD arm to use a tension spring as opposed to the much more expensive and environmentally unfriendly ‘Gas struts’. Now every major manufacture uses a spring.
Organisation
Team
Matt Blythman
Project Brief
To contemporise the ‘classic’ design of the original Ellipta and reduce the part and production cost while using the existing dynamic components.
Project Innovation/Need
Long reach of the arm and class leading dynamic range of movement.
Design Challenge
To maintain the organic look and feel of the original design
Sustainability
100% recyclable materials and easy disassembly for recycling.
Product Design - Office
This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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