[SFO16]

2016 San Francisco Design Awards

spaces, objects, visual, graphic, digital & experience design
design champion, best studio, best start-up & best supplier
plus over 40 specialist categories

accelerate transformation, celebrate courage
growing demand for design

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Gold 

Project Overview

Lytro unlocks a new level of creative freedom and flexibility for filmmakers with the introduction of Lytro Cinema, the world’s first Light Field solution for film and television. The breakthrough capture system enables the complete virtualization of the live action camera - transforming creative camera controls from fixed on set decisions to computational post-production processes - and allows for historically impossible shots.

Organisation

Lytro

Project Brief

Designed for cutting edge visual effects (VFX), Lytro Cinema represents a complete paradigm shift in the integration of live action footage and computer generated (CG) visual effects. The rich dataset captured by the system produces a Light Field master that can be rendered in any format in post-production and enables a whole range of creative possibilities that have never before existed.

“We are in the early innings of a generational shift from a legacy 2D video world to a 3D volumetric Light Field world,” said Jason Rosenthal, CEO of Lytro. “Lytro Cinema represents an important step in that evolution. We are excited to help usher in a new era of cinema technology that allows for a broader creative palette than has ever existed before.”

Project Innovation/Need

With Lytro Cinema, every frame of a live action scene becomes a 3D model: every pixel has color and directional and depth properties bringing the control and creative flexibility of computer generated VFX to real world capture. The system opens up new creative avenues for the integration of live action footage and visual effects with capabilities like Light Field Camera Tracking and Lytro Depth Screen -- the ability to accurately key green screens for every object and space in the scene without the need for a green screen.

By capturing the entire high resolution Light Field, Lytro Cinema is the first system able to produce a Light Field Master. The richest dataset in the history of the medium, the Light Field Master enables creators to render content in multiple formats -- including IMAX®, RealD® and traditional cinema and broadcast at variable frame rates and shutter angles.




This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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