Project Overview

To create a new dynamic identity for the internal communications part of Principals branding

Organisation

Principals Pty Ltd

Team

Simon Wright - Creative Director; Martin Hopkins - Design Director; Vanessa Meaker - Producer; Claire Gallagher - Internal Brand Director; Designer - Darlene Ward

Project Brief

Principals are branding specialists that stand for authentic storytelling. ‘Real Change’ was created to fit and reflect Principals branding core thought of authentic storytellers. A bold campaigning approach was created – to champion authentic Real Change in internal brand engagement.

Project Need

We needed something Bold and Original, a new way to talk about internal brand engagement, that fitted with Principals branding’s overall philosophy.

Design Challenge

The project had many! The biggest challenge was to do something original, and different, yet real! Using only two colours, we created a campaigning ‘Look-and-feel’ with clever, confident language. We created an original way to present case studies, an innovative way using thought-provoking illustrations, which is very different from the norm. The identity has to work across many channels, print and digital.

Sustainability

Local materials sourced and printed in Australia