Project Overview
RICHSS (Redfern and Inner City Home Support Services) is a not for profit that provides volunteers to visit people who are isolated, due to age, infirmity and disability. They depend on government for funding and on volunteers prepared to give their time to visit RICHSS’s clients.
Project Commissioner
Project Creator
Team
Sandy Belford - Strategy Director; Emil Makkar - Designer; Vanessa Meaker - Producer; Dean Varndell - Finished Artworker
Project Brief
To create a new name that made it easy to understand what they do. And to create a brand identity that made them look relevant to their prime target audiences. It had to create stand out.
There are three principle audiences:
1. government agencies that allocate contracts.
2. staff and
3. existing and potential volunteers
Project Need
We created the name Neighbour Connections. It describes both who they are and what they do.
And we created a new visual identity, based on a (helping) hand symbol that reflects their inner city purpose. The fingers of the hand become inner city buildings, which is where they make and maintain neighbour connections.
We created new easy-to-use templates for marketing flyers and redesigned their website.
Design Challenge
They have very limited resources for marketing.
Their brand identity made them look like an arm of government, not an organisation with an important purpose.
Most importantly, their name was misleading. They worked across Sydney, so the word Redfern was misleading. And the RICHSS acronym tells you nothing about that they do.
Sustainability
The new brand was launched December 2011.
It is well on the way to repositioning Neighbour Connections as one of Sydney’s most important local community service providers
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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