Project Overview
To create a new name and brand identity to stand out amongst other players in their sector
Project Commissioner
Project Creator
Team
Alexander Belford - Strategy Director; Katherine Wilkinson - Account Director; Agus Wijiya - Designer; Vanessa Meaker - Producer; Darren Swain - Creative Director
Project Brief
The Arts & Health Foundation (its original name) is a not for profit organisation whose purpose is to promote how the arts can contribute to health and well-being.
They lobby to government for policies that bring the arts and the health sector closer together and they provide a forum where members can talk about their successes. They also promote the latest in scientific thinking that shows how the arts contribute to well being.
Project Need
They needed a new name that positioned them correctly and a new proposition: proving the arts contribute to health and well-being.
This is to be the driving idea for all of their communications.
Design Challenge
Their problem was that their name was not distinctive. There are many organisations out there with similar names.
And it was misleading. They do not give out funds like a typical Foundation does.
Sustainability
We created their new name - The Institute for Creative Health –, which positions them as an authority in their field. And we created a new brand identity, which uses illustration and language in an innovative way. It's true to who they are and they now stand out amongst the many players in this sector
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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