Project Overview

The first Target Flexible-Format Stores in Manhattan.

Organisation

Target

Project Brief

Target’s order pickup service—where guests buy online and pick up the items at their local store—is also available so guests can bring our broader assortment home with them. To make guests shopping experience quick and convenient, the Tribeca Target store is testing a new cash register queuing system and expanded self-checkout.

At Target, we take pride in offering a locally relevant experience to our guests. New York-based artist Timothy Goodman created a custom mural inspired by life in the Big Apple that we’re proudly displaying in our new Tribeca store.

And keeping with our guests’ taste for a fast, nutritious and delicious food option, we've opened a Chobani Café in-store. The Chobani Tribeca Café has a carefully curated menu, featuring Greek yogurt creations, sandwiches, salads, breakfast bowls and drinks—all made from hand-selected, artisanal ingredients.

Project Innovation/Need

Before the store’s opening, we hosted a variety of exciting pop-up activities to get guests excited about the new location. Throughout the city, we offered free yoga classes, complimentary manicures and more, putting a Target twist on product found at the Tribeca store. Actress and model Olivia Munn even stopped by our “Nail it Up” pop-up to get a defy & INSPIRE mani in Tribal Council.