Project Overview
The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography. Launching soon across Europe, the KODAK EKTRA Smartphone lets keen photographers capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management.
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Project Creator
Project Brief
At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. The custom built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.
Project Innovation/Need
Kodak has a rich history in imaging technology and the launch of the KODAK Smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. The original KODAK EKTRA Camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography.
Design Challenge
The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks.A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.
Product Design - Personal Use
This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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