Image Credit : Asphalt Green
Project Overview
The AG6 is the first known gym to use the pressure-sensitive LED system, which is officially known as PRAMA. When implemented correctly, gym patrons will improve their reflexes and muscle memory while they burn up to 1,000 calories through generated short-bursts of intense exercise, all within 45 minutes.
Organisation
Project Brief
AG6 focuses on reactive and functional training to create a high-energy, interactive workout that pushes one's limits. Spatial floor references with LED lights provide visual cues, prompting movement and training reflexes. The room comes to life with walls and floors that respond to touch, becoming a competitor, teammate, or target.
AG6 trains all major muscle groups through nonstop movement, building endurance, strength, balance, speed, agility, reaction time, and overall fitness. The innovative workout provides complete strength and cardio conditioning, burning up to 1,000 calories in just one 45-minute session.
Project Innovation/Need
AG6™ is the first workout in North America to utilize the PRAMA system. It is a 45-minute, high-intensity, circuit-based class that that improves muscle memory—your sixth sense—using the new technology. Your workout comes to life with walls and floors that light up and respond to touch, becoming your competitor, teammate, or target. AG6™ trains all major muscle groups through movement with purpose, building endurance, strength, balance, speed, agility, reaction time, and overall fitness. The high-energy, interactive training method pushes your limits and engages you in a way that makes time fly!
User Experience
Reactive training: AG6™ improves reaction time by training your reflexes. Spatial floor references with responsive LED lights provide visual cues, prompting fast-twitch muscle movement.
Functional movement: AG6™ focuses on movement with purpose, training your body for the actions you perform daily. Rather than isolate a single muscle, the workout strengthens your muscle groups together, increasing efficiency and reducing your risk of injury.
Total-body workout: AG6™ maximizes your workout time. Get complete strength and cardio conditioning in one session and burn up to 1,000 calories in 45 minutes.
Marketing - Branded Experience
This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.
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