2016 New York Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design


Key Dates

8 September 2016 - Standard Deadline
15 November 2016 - Extended Deadline
16 November 2016 - Judging & Ratings
22 November 2016 - Rating Closes
23 November 2016 - Winners Announced
7 March - Awards Presentation

Graphic Design - Identity and Branding

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.

New York City now closed for nominations Nominate into another program now


Nominations in Category

JEGI & Clarity Brand Creation - JEGI / Clarity / We Launch

Graphic Design - Identity and Branding

- Silver

Transatlantic businesses, seamlessly connected. We defined a parallel brand for the strategic transatlantic partnership of two leading independent investment banks - JEGI in New York and Clarity in London. The new brands allow both firms to operate independently whilst seamlessly aligning them when they work together on joint deals.

PepsiMoji Global VIS - PepsiCo / PepsiCo Design & Innovation

Graphic Design - Identity and Branding

- Silver

The PepsiMoji campaign allows consumers to express themselves through more than 800 proprietary Pepsi emoji designs for a fun, unique and memorable Pepsi drinking experience. Now, no matter what they are trying to say, consumers around the world can “say it with Pepsi.”

Kodak Branding - Eastman Kodak Company / Work-Order

Graphic Design - Identity and Branding

- Silver

Since the early 20th Century, Kodak’s packaging and marketing materials have been blanketed in a warm yellow with red and black features. Our aim was to re-establish this strength and to never abandon the use of yellow on anything.

Pet Insurance Rebrand - Pet Insurance / Traffic

Graphic Design - Identity and Branding

- Silver

The launch of a pet insurer brand with a difference - the 'anti-insurer insurer'. Unlike competitors Petinsurance.com.au was given a unique personality and brand identity.

Mastercard - Mastercard / Pentagram

Graphic Design - Identity and Branding

- Gold

The iconic red and yellow intersecting circles of Mastercard are one of the world’s most recognized brands. Today the company launches an evolution of its brand identity featuring a new mark that highlights the connectivity and seamlessness of Mastercard and its payment systems. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts, an increasingly important part of Mastercard’s business.

Past Nominations

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Best of the best

Winners list

2016 Presentation
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