Hasselblad’s mirrorless X1D Camera
Founded in 1941 by Swedish inventor and avid bird photographer Victor Hasselblad, the company is celebrating its 75th anniversary this year with a raft of launches.
Building on the momentum of the revamped H6D range, revealed in April, Hasselblad today unveils a true game-changer in medium format photography: the compact X1D camera.
The X1D offers a smorgasbord of technical feats to tantalise amateur and professional photographers alike (not least the 50-megapixel sensor it boasts).
Namely, it is the world’s first mirrorless medium format camera. Portability, too, is key, and the body weighs in at just 725g – feather-like compared to the brand’s existing range.
It also has HD video capabilities, Wi-Fi and built-in GPS and an electronic viewfinder equipped with touch functionality and a thoughtfully devised UI that makes the camera as simple to navigate as a smartphone.