[NYC15]

2015 New York Design Awards

spaces, objects, visual, graphic, digital & experience design
design champion, best studio, best start-up & best supplier
plus over 40 specialist categories

accelerate transformation, celebrate courage
growing demand for design

Website

Twitter

Gold 

Project Overview

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world change the world

Organisation

Michael Bierut

Project Brief

Logos, packages, signs, publications, websites:
we are surrounded by graphic design

Where does it come from?
Why does it look that way?
What is it supposed to do?

Project Innovation/Need

Using examples from a portfolio spanning five decades, he provides the answers, describing three dozen projects from start to finish, with insights into the creative process, his working life, his relationship with clients, and the challenges that any creative person faces in bringing innovative work into the world today.




This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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