Project Overview
BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the BMW M GmbH was adapted for this edition, which has been limited to 500 exemplars. Each model of the limited edition comes with a specially made plaque and a certificate.
The BMW Cruise M-Bike stands out with its modern design and lightweight construction elements. An optical highlight is the so-called "Bullneck" on the top tube in the front frame, which was borrowed from motorcycle design and is reminiscent of the tank position. Its hydro-formed aluminum frame and carbon components make the BMW Cruise M-Bike both light and stable. Despite its low weight, the frame is very rigid, which ensures maximum power transmission at the lowest possible effort. The ergonomic handlebar concept, which is individually adjustable, allows for a comfortable ride, while the hydraulic disc brakes from Shimano guarantee a safe arrival.
Organisation
Product Design - Sport - Active Life
This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
More Details