Project Overview
The argument for a campaign to divest from the world’s most polluting companies is becoming an overwhelming one, on both moral and financial grounds. As Archbishop Desmond Tutu puts it: “People of conscience need to break their ties with corporations financing the injustice of climate change”.
Divestment serves to delegitimise the business models of companies that are using investors’ money to search for yet more coal, oil and gas that can’t safely be burned. It is a small but crucial step in the economic transition away from a global economy run on fossil fuels.
The usual rule of newspaper campaigns is that you don’t start one unless you know you’re going to win it. This one will almost certainly be won in time: the physics is unarguable. But we are launching our campaign today in the firm belief that it will force the issue now into the boardrooms and inboxes of people who have billions of dollars at their disposal.
Organisation
Film, Video, Viral
This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values. Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.
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