Project Overview

Expereal is an iPhone app that allows you to rate and analyze your life through data visualization and analytics, and anonymously compare your ratings with friends and other users.

Organisation

Expereal

Team

Jasen Dickan of Human IG - Creative Direction
Ricardo Santos - Logo Design
Brian Fallon - iOS Programming
Hyun Jo - Database Programming

Project Brief

In version 3.0, to be released August 2013, you will be able to:
-Login with Facebook (Only means of login)
-Rate your life in the moment on a 10 point scale
-Capture location, description tags, people and a photo
-Crop & Scale the photo with rating, tags and location embedded
-Share photo with embedded rating, tags and location to Facebook
-Review photos, ratings and tags via Photo Browse menu item
-Receive push message reminders to enter ratings up 5X per day
-Compare ratings with Facebook friends and other anonymous users
-Review past ratings in weekly and monthly views on the Visualize screen
-Export your data via a link to a CSV file

Project Innovation/Need

I wanted to create a platform that enabled people to easily track and understand their emotional lives via a simple iPhone app.

I also thought it would be an interesting experiment for people to be able to see how their Expereal ratings compared to their friends and the world at large.

Design Challenge

The design challenge was to allow people to clearly see a benefit for continuing to enter in their data on an ongoing basis.

I think that this issue might be summarized as the "engagement challenge."

User Experience

I knew that user engagement would be an issue, as there's a tremendous chasm in the app world between a curiosity and something that truly provides utility. I thought that people would find the inspiration (Daniel Kahneman's book "Thinking, Fast and Slow", and the aesthetic interesting; I was less sure about is if thousands of people would want to use it.

While thousands of people have tried it, I made a fundamental mistake: I only offered Facebook login. While a user's Expereal ratings would not be shared with Facebook, many expressed concern that it would be. There was no arguing against this belief, and it impacted trial.