Project Overview

The Monti Collection is the first from Sempli with a flat bottom. It was created to enhance the effervescence of carbonated beverages as it’s not to be stirred or swirled. Birra glass caters to the burgeoning craft beer market and perfectly holds 12 oz. of your favorite bottle of beer.

Organisation

Sempli

Team

OUR STORY

Designer: Daniele 'Danne' Semeraro

Daniele ‘Danne’ Semeraro was born and raised in Sweden and moved to Florence, Italy in 2000. Here he completed his degree in Interior and Industrial Design at Accademia Italiana.

Over the years he has honed his skills working for a wide range of design firms: From automotive companies in Sweden to interior and lighting design companies in California. His focus has always been on product design and after leading as Design Manager for a top lighting manufacturer, he started Sempli.

With Sempli, Semeraro can fully showcase his true design heritage.


About Sempli

As a contemporary product design company, Sempli’s design idea connects the best of two countries - Sweden’s simple functionality with Italy’s style and elegance.

While living in Florence, Italy, Semeraro discovered the essential role the wine glass played in the drinking experience. He then conceived the idea for the stemless Cupa-glass series, spawning the growing collection of Sempli products.

Staying true to the craft, the glasses are hand produced by the most skilled glass blowers. The swirling rotation of the glass is both entertaining and practical. Enjoy your brandy in this glass and smell the aromas as they dissolve into their surroundings. Let your wine aerate perfectly. The Cupa-glass series is produced from the purest lead-free crystal, making it a 100% safe and sustainable experience.

Project Brief

The MONTI-Birra:
In contrast to the popular spinning Cupa collection, Semeraro has found inspiration in the silhouettes and solidity of the Alps for the new Monti Collection, the company’ first collection designed with a flat bottom. As always, Sempli design marries form with function. This new collection was created to enhance the effervescence of carbonated beverages as it’s not to be stirred or swirled. With the Monti Collection Sempli has put a spin on the signature design and turned the outside in, creating a stable glass with a crystal “mountain” on the inside.

Project Innovation/Need

The Monti-Birra glass caters to the burgeoning craft beer market and perfectly holds 12 oz. of your favorite bottle of beer. The need of a true 12 oz. beer glass for this market was clear. Also finding a well designed glass that also sever its purpose well was almost impossible. The "mountain" in the bottom of the glass does not only have an aesthetic purpose, but also helps with the pouring of the beer letting the beverage aerate without making it foam too much.

Design Challenge

Glass is a wonderful material to work in, but it has its limitations. To achieve the desired angular shape we had to work closely with the factory as well as the mold maker to come up with a particular solution to the finishing of the mold in order to get the present outcome for the Monti-Birra

Sustainability

Sustainability is always a top priority and choosing a crystal clear glass without lead-oxide has always been our prime focus when designing our glassware, and the Monti-Birra is no exception.