[NYC14]

2014 New York Design Awards

Website

Finalist 

Project Overview

Label Design for Beercelona, Catalan craft beer

Project Commissioner

Barcelona Beer Company

Project Creator

Alex Trochut

Team

Graphic Designer Alex Trochut

Project Brief

Design a label for new brand beer which should be associated with Barcelona

Project Innovation/Need

Original Lettering, white colors, that reminds beer foam

Design Challenge

Artwork created using Photosho and FreeHand programs

Effectiveness

Brand is gaining popularity in Barcelona, among visitors and local people.
Easy to remember the wordplay: Beercelona beer from Barcelona.




This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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