2014 New York Design Awards - Deadlines

13 May 2014 - Extended Deadline
14 May 2014 - Judging
17 May 2014 - Finalists announced
17 May 2014 - Rating Closes
20 May 2014 - Awards Presentation

Marketing - Branded Experience

This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.

New York City now closed for nominations Nominate into another program now


Nominations in Category

SK-II Pop Up Studio - Procter & Gamble / Procter & Gamble

Marketing - Branded Experience

- Winner

Luxury skin care brand SK-II strategically opened a Pop Up Studio on each coast (NY & SF) specifically designed to bring an enhanced brand experience to new beauty enthusiasts. Rather than sell product, the Pop Up Studios were designed to educate consumers on the brand story, and launch a new breakthrough digital skin analysis tool that measures your skin’s score across the five dimensions of ageless skin, enabling a customized skin care ritual.

A Fortnight in Soho - J.Hilburn / The Lionesque Group

Marketing - Branded Experience


Dallas based mens clothing company J.Hilburn hired the Lionesque Group to conceptualize and oversee the execution of their first New York City brick-and-mortar store. Objectives were to: -Test the New York market -Increase brand awareness -Acquire new customers -Showcase their full offering to existing customers -Build out their NY personal stylist network



Best of the best

Winners list

2014 Presentation Night
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Best Of Categories

All entries submitted are automatically eligible for the relevant "Best of" category.