2016 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design


Key Dates

5 May 2016 - Standard Deadline
16 June 2016 - Judging & Ratings
29 June 2016 - Rating Closes
30 June 2016 - Winners Announced
27 July 2016 - Awards Presentation
1 September 2016 - DESIGN SUMMIT

Enterprise Wide Design : a cultural shift - DRIVENxDESIGN

A cultural shift is occurring around design. In leading organisations design is now taking place at an organisational level, across all business units, to increase value for stakeholders.

This transformation is Enterprise Wide Design.

In this model, design has moved out of the department and into the boardroom and is driving strategy at the very top of the level of the organisation. It flows through service delivery to the customer experience and retention.

Enterprise Wide Design puts people first and the result is better outcomes for both customers and shareholders.

Moving design beyond a practice-specific output to a enterprise wide culture can explain the success of the largest companies in the world. However simply spending money on design is not enough, to get the most out of design, a shift in the way the organisation thinks is needed.

Over the last 5 years a common brief to the design studio has been “we want to be like Apple”. The challenge here is not whether the designer can produce outstanding work, but rather whether the organisation has the readiness and culture to support product transformation and innovate through all business units.

Crucially Enterprise Wide Design prioritizes the customer experience, from the first point of contact through purchase to ongoing service. It makes sure the experience matches the promise. This can only be achieved by an organisational culture that is made for people rather than one which is made for companies.

Digital disruptors such as Airbnb and Uber are DRIVENxDESIGN. Their success can be explained by their company’s fostering of an Enterprise Wide Design culture. By prioritising on exploring needs, rather than repackaging existing offerings, these tech-startups have disrupted their respective industries, reaching mass adoption overnight.

They demonstrate that great customer experiences, delivered through streamlined processes, drive company profits, brand differentiation and increase market value.

If this strikes a chord with you, head along to the DRIVENxDESIGN Summit to join others accelerating transformation through design.


Best of the best

Winners list

2016 Presentation
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