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Dieter Rams is Finally Getting the Feature Film he Deserves

Helvetica filmmaker Gary Hustwit is training his camera on the revered German designer who influenced Apple. It's about time.

Gary Hustwit isn't done making films about design just yet.

The documentary filmmaker behind Helvetica, Objectified, and Urbanized—the trilogy that helped popularize design in the U.S.—is back with a documentary about legendary German industrial designer Dieter Rams.

"I couldn’t believe there wasn’t already a great documentary about him," Hustwit says. Rams, now 84, is widely revered for his sleek, functional products for manufacturers Braun and Vitsœ, as well as his "Ten Principles of Good Design."

His influence can be felt in everything from Apple products to user interface design. He's also famously private—Hustwit's Rams will be the first feature film on the designer.

Hustwit met Rams while interviewing him for Objectified, his 2009 documentary about the masters of product design, but didn't begin to pursue the idea of a lengthier interview until early last year.

After several conversations with Hustwit about the film, Rams ultimately agreed. "He still wants to pass his philosophy and ideas down to the next generation," Hustwit says.



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