Project Overview
Monash is a Group of Eight university, and the largest and most comprehensive university in Australia. It's never been as well-known for what it does as it should be - and it was time to make that happen.
Project Commissioner
Project Creator
Team
Sandy Belford
Lucy Baldwin
Trish Folan
Melissa Dale
Simon Wright
Darren Swain
Agus Wijaya
Sam Baines
Jamie Cullen
Hamish Cargill
James Schloeffel
Dean Varndell
Hayden Mathys
Vanessa Meaker
Project Brief
We were commissioned to create a new strategy and identity for Monash. It was essential to reinforce the brand heritage, differentiate them from the other Universities, and bring the pride back to the brand.
Project Innovation/Need
Monash University has a very interesting history. It was founded off a strong belief that all people should be able to access education. From these strong roots, the University has continued to provide teaching and research that made a real difference to Australia - and to the world. There was ample evidence of what they had achieved. We just needed to find a way to bring that to the fore.
Design Challenge
We created the brand idea: ‘make a bigger impact’ that summed up their historical and current ambitions. It served as an invitation to students, past and future, to play a role in society. This idea drove the creation of a new look and feel, tone of voice, and brand identity. It’s based on a dramatic graphic ‘M’ that provides a backdrop for stories about people, achievements and tells the Monash story in a contemporary, vibrant way.
Effectiveness
The campaign has recently launched and results are not available yet.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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