Image Credit : Andrew Dore
Project Overview
Software company QSR International needed a fully-responsive site that was flexible enough to deal with the complexities of international e-commerce. The new site incorporates best-practice functional design, as well as an attention-grabbing aesthetic that reflects its position as a global provider of quality software products.
Project Commissioner
Project Creator
Team
Account Director: Adam Griffith
Digital Producers: Gareth Williams and Catherine Young
Creative Director: Christopher Deane
Designer: Andrew Dore
CTO: Andy Thompson
Front-end Developer: Drew Foster
Developer: Tony Duan
QA Analyst: Rakhee Patel
Devops: Andrew Radburnd
Project Brief
QSR International produces data analysis software (under the label of NVivo). It approached digital agency Get Started to build a new website to align with the imminent launch of its NViVo 11 product. The site not only needed to be developed in a very short space of time (three months), it had to be able to handle complex e-commerce requirements and have a design that would convey a strong sense of quality and innovation. As it was being launched in conjunction with NVivo 11, the intent was to effectively use the site to give the company a new online ‘face’.
Project Innovation/Need
The main need underlying this project was to create a site that was cutting edge in both its appearance and functionality, while being flexible enough to seamlessly deal with the challenges of operating in the international e-commerce market.
Design Challenge
The site needed to be able to accommodate multiple currencies and payment gateways. It also needed to be integrated with QSR’s CRM and workflows. Further, it needed to be able to handle both physical and digital products across different global currencies, with variable shipping costs. To compound these challenges, the site launch had to coincide with the product launch, so there was no room to move with the deadline.
User Experience
To guide users through the purchasing process, Get Started created a user-friendly pricing wizard. This feature takes the user through various steps including specifying whether they’re looking to purchase new software or upgrade, how many licences they need, whether they’re on Mac or PC, and whether it’s for standard or educational use etc. The pricing wizard also allows the user to add on things like courses, subscriptions, books and manuals.
Since its launch, there has been a notable increase in user sessions and time on site. Free trial sign-ups for the NVivo software are also up. The site has been very well received by both internal and external stakeholders. In addition, customers have reported a vastly improved user experience, with feedback indicating that they are finding it much easier to find the information they need, make a purchase, or upgrade their software.
Digital - Corporate
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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