Project Overview
For over 100 years this landmark pub in Launceston was happily trading as Irish Murphy. However, trademark issues forced the business to change its name. Within this adversity the owners saw a golden opportunity to repositioning and revitalisation the brand - from this The Irish was born.
Project Commissioner
Project Creator
Team
Grant Davidson
James Harding
Evan Hawkins
Project Brief
The brief was to develop a new name that was 'catchy' and a new image that captures the unique history of the venue however with a little bit of wit.
The scope was brand strategy, naming, brand identity, signage and bar collateral.
Project Innovation/Need
There are traditional venues and modern venues, very few mange to combine the two. This brand identity captures the stories of the inception of the pub 180 years ago, with a contemporary witty twist - the tartan moustache. The tartan moustache gave the pub an iconic device to use in promotion, bar collateral and social media.
Design Challenge
In Tasmania there are many traditional pubs. The challenge was to find a way to position the Irish in a unique way. To give the pub a distinctive icon.
Effectiveness
The brand revitalisation had a significant positive impact on the business including;
- record attendance numbers
- winner of the Best Pub in Launceston
- facebook fans increased from 4,000 to over 10,000
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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