Project Overview
We recreated the campus tour to give visitors to Deakin's Open Day an experience of flying through the four campuses.
Over 1,400 visitors experienced Deakin from a different perspective. And they loved it!
Project Commissioner
Project Creator
Project Brief
For Deakin's Open Day in 2015, we knew we had to do something special. Open Day is this amazing opportunity where we know we have thousands of people turning up looking to be informed and inspired.
Project Innovation/Need
Campus tours have always played a big role, but they haven't really ever changed. So we asked ourselves, what would it mean to reinvent the campus tour of a future-focussed university like Deakin? We wondered how we could get students to tour 4 campuses in around 2 minutes, in a way that they'd never forget.
Design Challenge
We started with drones, 360 degree cameras rigged up to ensure that we captured every single angle. We pulled all the footage together and what you ended up with was this incredible immersive experience that literally felt like you were soaring through the sky.
User Experience
This footage would typically be rolled out to VR headsets. These are great, but the problem is they're really an individual experience. For Deakin's Open Day, we wanted to change this. So we went about building a giant VR headset that you can walk into with your friends and have an incredible immersive experience together.
Tags
Marketing - Branded Experience
This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.
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