Project Overview
A stunning design and fully featured responsive e-commerce solution.
Project Commissioner
Project Creator
Team
Murdoch Books'
Jim Demetriou (Group Sales & Marketing Director)
Karen Williams(Marketing Director)
Jessica Post (Project Manager)
Spiros Kotsialos (Information Systems Manager)
Butterfly
John Anderton (Director)
Arash Arabi (Senior Software Engineer / Solutions Architect)
David Beaumont (Front end developer)
Draco Chan (Front end developer)
Sophie Gulbenkian (Senior designer)
Nathan Job (Systems engineer)
Brad Masters (Project manager)
Hee Sien Ooi (Front end developer)
Bassam Othman (Lead developer)
Sean Shi (Team leader)
+ the rest of the Butterfly team
Project Brief
Using the best in responsive layout design for desktop, mobile and tablet perfection, Butterfly and Murdoch Books created this stunning e-commerce website.
Butterfly were engaged to deliver not just Murdoch Books' Australian and UK websites, but also Allen & Unwin's sites in Australia and New Zealand. These were designed and developed concurrently and launched together.
Project Innovation/Need
The widescreen, dynamic banner space on the homepage, using the fabulous book cover designs in a mosaic pattern, is frequently updated to create a fresh homepage feel.
The site features:
• Contemporary, oversize design
• Clever use of a broad colour palette
• Sleek javascript animated menus on tablet and mobile
• Dynamic content pieces – for example, each author's previous books feed into each page for easy and self-managed content creation
• Highly advanced search function and filters to refine the 2,500+ products
• Users can easily switch between site versions (AU/UK)
• One page checkout for swift conversions
• Book covers synced from a central database
• Centrally managed stock availability
Design Challenge
Delivering four full e-commerce sites, with a database integration and a dozen unique page designs!
User Experience
"We’re delighted with the results! We have received loads of positive feedback both from within the company, from our authors and from our customers regarding the clarity of the design and the hugely improved search function." - Jessica Post, Allen & Unwin/Murdoch Books
Digital Experience - Website - Publishing
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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