Project Overview
Creating a better life for children living with cancer.
Developing an online experience, with life, hope and optimism at it's heart, supporting people at an extremely difficult time.
Project Commissioner
Project Creator
Team
Camp Quality
David Aitken
Jana Cooper
Tereza Culina
Molly Freeman
Erik Lau
Helen Merrick
Trinity Morris
Butterfly
Brad Masters (Producer)
Sophie Gulbenkian (Designer)
Sean Shi (Lead Developer)
Carol Galila (Developer)
Draco Chan (Developer)
Project Brief
Our brief was to create a more intuitive user experience, targeted directly at each of Camp Quality’s different stakeholders. Creating more opportunities for story-driven engagement was key.
Project Innovation/Need
After extensive consultation, Butterfly developed a stunning responsive website that speaks to all Camp Quality's stakeholders; children, parents, health and education professionals, volunteers, donors and staff.
Our unique program finder uses tags to categorise programs according to user needs, so regardless of the motivation for visiting the site, there is a simple way to navigate to program information that is right for each user.
The vibrant design and stunning photography make this site a delight to experience, telling the story of the organisation and all the people it supports, in a joyful and optimistic way that is aligned with Camp Quality's values and goals.
Design Challenge
Completing 1000+ hours of work and delivering a site of this complexity and size in just five months was certainly a challenge and this team (both client and agency) worked wonderfully together to achieve a level of polish and perfection that makes us all incredibly proud.
User Experience
Feedback has been astonishingly positive from all stakeholders, including an uptick in donations!
Moving to a responsive site lead to a 345% increase in mobile traffic, and overall a 27% increase in average time on each page, proving our success at increasing engagement through the design and content on the site.
Digital Experience - Website - Community
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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