Image Credit : Copyright Adam Barton
Project Overview
1Skin Solution is a skin and body care company based in Sydney. For the launch of this new brand I was engaged to create the complete start up business kit consisting of branding and identity, marketing collateral, packaging, website and a press advert campaign. Taking care of the complete creative management and execution from direction through to design, photography and production.
Project Commissioner
Project Creator
Team
Adam Barton
Project Brief
The project like most in this nature started with a brand mark which I thought would best be represented through a logotype. This was composed with a mixer of existing fonts altered for a unique edge, combined with custom forms kept the brand fresh and unique as it took on a true shape of its own. Drawing inspiration from the clients favoured or more desired motif's I developed a simplistic branding wallpaper focusing on the concept 'One'. With the understanding of not reinventing the wheel but on the fact it works atheistically I focused on the soft curves and form of the 'O', and through its repetition it created a simplistic recognisable pattern with a connection to the brands overall name and concept. This was also reinforced in the typography in the press advert campaign through an over emphasized 'O' in the word 'One'. The range kept true to the design which altered through simple colour changes for each variation. The finished product resulted in a consistent a strong brand, which is effective on the target market.
Project Innovation/Need
The fact that there is a numeral in the brand name presented a new challenge for me as a brand mark designer, and as a result it brought something new in the market. Using the character '1' involved a certain amount of design innovation to find the correct balance in the form of the logotype which not only portrayed a clear message but also had a strong focus on the visual aesthetic. The fact that the '1' is a very sharp straight form, which was then juxtaposed with the soft smooth curve of the 'S' (which represented skin) delivered an interesting outcome for the design and presented itself in a unique way to the market.
Design Challenge
This project was a unique scenario as it was for a cousin who I hadn't spoken to for at least 10years. Re-uniting itself was unexpected and an interesting experience, but forming the relationship was new but very enjoyable. Myself being a significant amount of years younger meant that there was a decent generation gap, so growing up in our earlier family years there wasn't a huge relationship despite being related, but through this we formed a new alliance. To be honest at first I was a little intimidated, and despite the unexpected contact the project did run well. Working with people you know can also prove to be a challenge mentally, on top of knowing the client the fact I then used my partner as the model can go either way, it can become potentially another spanner in the works, and the outcome or process can be a good or a bad thing. Luckily these challenges where managed well together and the small issues we occurred were resolved quickly. Through good communication (that one might say was once lost) we saw this project operate very smoothly overall.
Effectiveness
The biggest challenge if any I would say was budget. Being family and a start up business the nature of this saw the budget being a lot smaller than a corporate, meaning it did call upon the ability to pull strings for resources. Not wanting to lower a design standard for the fact of a budget and wanting to produce quality, a lot of extra input was needed. I sourced camera's and equipment from friends, and called upon my partner for her modelling services of the press advert campaign. For me I did only see this as a small hurdle as in this instance didn't want budget to effect out come, so this was easily overcome through favours and a little extra elbow grease.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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