2013 Melbourne Design Awards - Key Dates

1 August 2013 - Entries CLOSE
25 August 2013 - Extended close date
2 September 2013 - Judging
19 September 2013 - Finalists announced
15 October 2013 - Rating closes
23 October 2013 - Awards Night
Best of the best - Winners list
THE DESIGN 100 - [live]

Awards Nominations

NAB Traveller card campaign - NAB / Principals

Graphic Design - Illustration and Type

- Winner 

The objective of the campaign was to create awareness and drive sales of the NAB Traveller Card. The campaign idea of “Pay like a local” was developed by Clemenger BBDO Melbourne, and we were asked to help visualize this concept and make the most of NAB’s flexible brand identity to create something that would generate interest and really cut through in a cluttered market


NAB Split banking campaign - NAB / Principals

Advertising - POS

- Winner 

This was a retail campaign developed for NAB that targets split banking customers, encouraging them to re-think their promiscuous banking behaviour and to consolidate their banking with NAB. The campaign idea, developed by Clemenger BBDO Melbourne, tapped into the insight that by having accounts with multiple financial institutions Australians were making their banking more difficult and confusing than it needed to be. This lead to the idea of “Multiple Bank Disorder”. We were asked to help visualize this idea using NAB’s flexible identity system.


NAB EOFY campaign - NAB / Principals

Advertising - Print

- Winner 

The end of the financial year (EOFY) triggers a good opportunity for Banks to have a conversation with their customers about various finance related topics, whether it’s a message about the Federal budget or getting your home loan in order. We were given the opportunity to take a great idea developed by the Bridge last year around “getting your ducks in a row” and applying the new NAB brand identity to refresh this campaign for 2013 EOFY. The campaign was then implemented by various NAB comms teams.


BUPA Brand Identity - Bupa / Principals

Graphic Design - Corporate Identity and Branding


The revitalization of a global brand identity for the Australian market. Created originally in the UK for the global market, we were asked to look at how the identity could be expressed with a sense of energy it needed as a new brand in the Australian health insurance category.



Best of the best

Winners list

2013 Presentation Night
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