Project Overview
Developed by regionally-acclaimed developer YourLand Developments, Cienna is the first signature project for YourLand in Melbourne. Cienna is an urban-designed community aimed to deliver an eclectic mix of urban and rural living, in the heart of Melton.
Project Commissioner
Project Creator
Team
Cindy Tan, Director
Michelle Kohek, Account Executive
Justine Paul, Senior Designer
Project Brief
To develop a brand identity and visual language for Cienna which depicts the cultural richness that comes from the combination of urban, inner Melbourne living with the natural, organic living of the outer suburbs.
Project Need
The development of Cienna's brand identity was innovative in two ways.
Firstly, the fresh, urban feel developed was unique to the target market in the outer north-west of Melbourne.
Secondly, the application of the visual language was unlike any other brand implementations that our client had been a part of.
Most importantly, a brand and visual language was developed that exceeded our client's expectations and was well received in the marketplace.
Design Challenge
The key challenge was to develop a brand identity that celebrates the dreams of young and aspiring families seeking vibrant, inner urban-style lifestyles whilst maintaining a down-to-earth, organic feel that did not alienate the established local community of potential purchasers.
Sustainability
Social Sustainability
1. Since 2010, Vive Group has provided in-kind support to The Royal Children’s Hospital’s Good Friday Appeal.
2. We actively support and sponsor Compassion Australia, a non-profit organisation working to release children from poverty.
3. We are avid supporters of Watoto, a non-profit organisation raising orphaned children & empowering vulnerable women, and inspiring them to become future leaders.
Environmental Sustainability
1. Vive Group supports Carbon Neutral contributing to tree-planting programs all around Australia. To-date, Vive Group has funded the planting of over 23,000 trees.
2. Our new office incorporates various energy-efficient and environmentally-sensitive principles in its design in order to minimise the building’s embodied energy. Products such as sensor lights, double-glazed timber windows, water tanks, low-VOC paints and high-grade insulation have been a priority. Harnessing natural light supplemented with LED lighting and generating passive air flow to minimize dependency on air-conditioning has also been implemented within the design.
3. We encourage staff to minimise paper wastage and we ensure that our equipment and lighting are switched off when not required.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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