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Project Overview
Delivering a good looking, optimised experience across all platforms for one of the top international music events in the world, Stereosonic
Project Commissioner
Project Creator
Team
C74: Creative Direction (Graphic Design).
Dvize Creative: Creative Direction (Technology) and Production.
Project Brief
Our plan was to reposition Stereosonic from the leading music event in Australia, to being one of the biggest music events in the whole world.
To do this we needed to create rich user experience that focuses on showcasing the awesome artist line up, as well as building plenty of excitement in the lead up to the event with featuring news, city information and promotional materials with punch-to-the-face impact.
As a location based event aimed at a street savvy, early adopting audience, the site needed to deliver a slick, optimised and fully featured mobile experience, while integrating then leveraging the social media communities our audience loves.
Fashion and the WOW factor are major components of the Stereosonic festival and the site needed to embody this spirit and push the aesthetics to the next level.
The site also had to deliver an inspirational desktop experience.
Project Need
The site delivers a peak and fully featured experience on all devices and screen sizes, while leveraging the benefits of the different environments.
The site wasn’t just designed for desktop then scaled down or designed for mobile and scaled up – which is what a lot of site makers do. The site was designed holistically and tailored to deliver an optimised experience across various environments.
In addition to the technical application, the site also delivers an aesthetic punch and a big WOW factor using the technology for all its worth.
User Experience
The user experience was the first stage of the design process. This is important because the whole point of the site is to serve the Stereosonic community of users. The client and agency worked closely on defining the users needs, objectives, journey and fulfilment. This was done with a mix of statistical data, user research and an old fashioned walk-through by the client.
We produced an extensive set of screen mockups to allow the whole team to visualise and refine the user experience. No work was done on other areas of design until the user experience was optimised and polished up as much as possible.
The mobile and desktop experience heavily uses Javascripts and CSS to deliver a light, crisp and aesthetically attractive interface.
The site's templates were written and audited to be as light-weight as possible to decrease load times for mobile users, while a substantial amount of server-side optimisation was also commissioned.
Project Marketing
Stereosonic is one of Australia’s biggest music festivals but we also see it as a youth experience that over 250,000 patrons will get amongst every year. We needed to inform the consumers about all awesome features of the day and highlight the artists.
With an extensive media, social media and promoter program we encouraged our consumers to visit the website and learn all about Setreosonic, we also limited mainstream media coverage so our website serves as the heart of identity, information and communication.
Performances
This category relates to applications themed around performances and the arts.
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