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Project Overview

Oogababy is an app that lets parents track and predict growth and development, capture precious baby moments, and share with family and friends.

Organisation

Oogababy

Team

Gunnar Kristoffer Wold is the founder and CEO. Gunnar is passionate about making useful services with online value. He came up with the idea for oogababy while waiting impatiently for his first child. Gunnar has extensive experience in software development, project management and management consulting. At oogababy, Gunnar manages the daily operations and product development. He holds a M.Sc. in Computer Science and an MBA in Management of Technology.

Florian Franke is the lead designer. Florian is a partner at MadeIn design agency.

Project Brief

Oogababy provides parents with an intuitive, easily accessible and smart utility to help parents capture and share great “stories” about their children and track and predict growth and development. Oogababy is revolutionizing the way parents capture and journalize precious baby moments. Oogababy is revolutionizing the insights parents can get to easily understand how their children are growing and developing and what to expect in the future.

Project Need

Many parents attempt to track development of their children by visual comparison to other children. But tracking growth and development is a much more complicated science

Unlike other solutions, oogababy has a revolutionary feature for tracking growth and development dynamically. It makes it fun and easy to follow your child's growth and development in the first years of life. With a few taps you can find out if your child is developing in accordance with the World Health Organization (WHO) standards. Basically, oogababy presents a current growth curve and makes future growth and development predictions in an intuitive manner.

User Experience

The oogababy app is divided into three main views:
1) the oogaboard view - provides parents with updates on their own baby's growth, development and latest activities;
2) the oogafeed view - gives the users insights into their friends' babies' latest activities; and
3) the oogafriends view - provides an overview of the user's friends and their babies.

Users can easily add content and capture precious baby moments instantly from all the main views.

Project Marketing

Invites through email, SMS and Facebook are essential to enable viral spread. Targeted PR will be used to create awareness in our market segment, as well as trade shows and fairs. Partnerships are essential to the strategy in order to reach distribution volumes. Interacting and engaging with users is essential to create a two-way relationship with users and encourage users to come back and over time become ambassadors.