Project Overview
Klippbok - With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more using a range of IKEA products. Share via social tools Pinterest, Facebook, twitter as well as the Klippbok website.
Project Commissioner
Project Creator
Team
NOMAD
David McGowan - Managing Director
Jim Wild - Head of Technical Development
Kerstin Keimling - Senior Producer
Liam Holmes - Account Executive
Lucy Minshall - Software Developer
THE MONKEYS
Alex Cerbelli - Project Manager
Ben Cooper - Digital Director
Debbie Sit - Digital Production Manager
Kynan Hughes - Technical Director
Lauren Glynn - Senior Digital Producer
Priyanka Patel - Content Manager
Project Brief
IKEA’s audience are creative, tech savvy and social. IKEA required a solution that created product awareness, intent to purchase and sharing by capitalising on the audience’s existing social and creative activity.
Project Need
Swedish for “scrapbook”, KLIPPBOK is IKEA’s new inspirational iPad app. Working with original web site and creative from The Monkeys, Nomad developed a first of its kind in Australia (and in the world of IKEA), that gives DIY decorators a space to mix’n’match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. Product and price information is available for all items. Users can also share their creations online via social tools Pinterest, Facebook, twitter as well as the Klippbok website.
User Experience
Consumers are bored of catalogue apps that are a one way communication with no ability for user personalisation. The Klippbok app breaks from tradition by allowing users to create arrange IKEA's products in a playful and creative setting that makes sense for the individual. It also allows them to share with friends for social currency.
Project Marketing
The Klippbok app release was supported by a range of existing IKEA marketing channels including Youtube, Facebook, Twitter and the IKEA website.
Home & Garden
This category relates to applications that have been developed for the home and garden, such as DIY, energy and water saving, building, furnishing, home improvements, gardens and outdoor living
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