Project Overview
Making cool labels need not be boring anymore! You can make labels, stickers or fun graphics to print, email or share with your friends.
Over 300 carefully chosen creative images, the app is simple and fun to use. You’ll become a creative genius in minutes with the "Label Lounge" App.
Project Commissioner
Project Creator
Team
Project creative team consisted of:
Project Lead and Strategy:
Mike Vasavada
Technical Lead:
Midu Chandra
Creative concepts:
Oliver Rozynski
UI/UX and Design across the App, video:
William McGuire
Head of development and testing:
Mac Dongpil Kwak
Design Co-ordinator:
Isabel DeSequera
Project Manager:
Allan McLeod
Project Brief
Tasha (our client's) inspiration to create "Label Lounge" as an App:
The creation and development of the Label Lounge App has become a personal journey. I’m a mother, housewife and very passionate about design and creative in everything I see, but with a very limited amount of technological knowledge so needed a technical partner to work with me.
It all started because of the love of a very special Australian magazine, Frankie. I wanted to make some book labels because a friend had lent me about 30 books and I knew that I would forget which ones were hers. I needed some special labels to place inside the books, that had her name and mobile on them. I searched for a site where I could design my own labels in terms of shape, icons, text and possibly be able to upload background images.
I could not find any that were suitable so I started thinking about creating an app where the user could create their own labels and stickers. I wanted it to have stunning backgrounds and icons with various texts, shapes and colours but most importantly it needs to inspire one to create really beautiful designs.
I think Label Lounge does inspire one to be creative but for me it has inspired a whole journey! Go Get Creative!
Project Need
Designing labels, name tags, birthday tags and all of these have always been a painstaking process with a few sites offering these services but it's not only cumbersome, you would have to download some sort of a software or an online module which is quite restrictive in what you're able to do - forget providing you with the creative look you're after!
Label Lounge started off with a great idea to print to pre-defined sticker sheets (ie, like the AVERY round, oval, rectangle shaped sticker sheets...all sounded very cool and easy to start with but when we started development it had to provide the user a very easy experience, plus also make sure that the shapes, sizes, images all fit into the different pre-set sticker sheets!
The development had to be pixel perfect and this across various devices X various resolutions X various shapes X various templates X iOS and Android mobiles and tablets! Phew!!
The App uses:
• Push notifications
• Web services for the images and category management
• Responsive website for the App
• 9-Patch Android algorithm was used to create the assets for Android
• Available as a universal App for iOS (iPhone & iPad) and Native Android mobiles and tablets
The best thing about Label Lounge is how enjoyable it is to use. It’s so simple, you’ll awake the creative genius inside you in a matter of minutes!
User Experience
Easily create your own unique labels, stickers, e-greetings, photo labels, birthday cards and so much more with Label Lounge. With 100's of images you can design really beautiful labels - and it's so easy to use! Once created you can save, print, email and share your designs online.
LABEL LOUNGE makes designing labels exciting
There are heaps of carefully selected images, backgrounds and icons in different categories, ALL INCLUDED in the app – 100% FREE! So you can go ahead and be wildly creative from the moment you download the app
There’s so much you can do with the Label Lounge App.
• Create designs and print them on sticker sheets for use on gifts, to make name tags or even wine labels.
• Cut out tags and labels in different shapes for use on presents or as cards.
• Design invitations, e-greeting cards, announcements or use your designs for your digital scrapbooking.
• Share and post fun ideas and greetings in a design of your own making. You can even use your own backgrounds. If you have a great photo in your Photo Library you can use it as a background, then scale and rotate it. You can also take a shot, right from inside the app, it’s so much fun.
SAVE & SHARE OR PRINT ON STICKER PAPER
Save, email, share all of your designs through Facebook, Twitter and Pinterest, right from inside the app. Print on a range of Avery© Pre-cut Label sheets or your own paper stock.
FEATURES
? 100’s of cool carefully chosen images included
? Use different fonts, colors, borders and frames
? Take a photo or use your Photo Library for your label background
? Print or email to pre-cut templates (E.g. Avery)
? Share your designs online using Facebook, Twitter, Pinterest or email
Project Marketing
We had a launch strategy for Label Lounge to generate an initial buzz for the launch, awareness, and educate the audience about what this App can do.
We were also looking for a global audience reach to maximise downloads of the app, ideas that get maximum reach and engagement with a very limited budget and hence chosen to use “digital” as a key medium for our marketing.
We believe Label Lounge is unique in it’s category, great when it comes to user experience and there is a need out there for such a utility tool that allows you to make cool labels, not just the ones which are boring text based! Hence we need to get users to try it and recommend it to their friends!
Label Lounge's launch also included creating a promo video:
http://www.youtube.com/watch?v=7dsNxOyu87Y
ps; the video has about 23k views so far on YouTube
We had a clear strategy in place before launching Label Lounge with two target groups - "the mums" [Mum, juggling busy life with kids, hubby, active on social media, likes things to be organised, Uses an iPhone would see great utility in using this App] and the "young, cool, creative types" [We’re young, we’re cool and we are the creative type (or we think we are!). This App can create cool stuff that we can use and share around! luv to give this a go!
Home & Garden
This category relates to applications that have been developed for the home and garden, such as DIY, energy and water saving, building, furnishing, home improvements, gardens and outdoor living
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