Project Overview
NRL Live 2013 by Telstra is the official iPhone and iPad App of the National Rugby League, available to customers of any Australian mobile network. This App is packed full of features to keep you connected to the greatest game of all on your iPhone, iPad and Android phone.
Project Commissioner
Project Creator
Team
Outware Mobile
Project Brief
Outware Mobile were engaged by Telstra to design and develop the NRL Live Official app for iPhone, iPad and Android phone for the 2013 Premiership Season.
The app provides access to:
• Live scores and stats
• Full match reply and highlight videos
• 2013 NRL Telstra Premiership draw
• Match details with kick off reminders
• News updates, pre and post game reports
• Ladder and stats
Users can make an In App purchase of a Weekly, Monthly or Annual Pass to enjoy even more features video content including:
• Video streams of the 2013 Telstra NRL Premiership, including the Finals Series and Grand Final live as it is being broadcast on TV
• Video streams of the 2013 ANZAC Test Match, U20's Origin and City vs Country game live as it is being broadcast on TV
• Post-match press conferences live
If you love NRL, this is the only App you need!
Project Need
The intention behind this app was to produce a best-of-breed native app for a sport that we love. The app is a real showcase for what can be achieved in a native app:
• Live video streams alongside live updating stats.
• Live radio streams integrate with the native audio controls allowing streaming to continue even while you use other apps.
• A seamless subscription process integrated with carrier billing.
• Incredible, high resolution graphics.
• A hybrid approach to news articles, making appropriate use of the best features of web views.
• Local notifications of match start times.
The app is universal and looks incredible on the high resolution new iPad. Many of its features such as live video and replays are not available through any other app.
User Experience
The app was designed from the ground up to be beautiful, fast and intuitive.
Casual users find it simple to use with the most common information clearly presented up-front.
Power users delight in digging down into the huge amount of content, stats and functionality.
A focus on video content in the iPad app has delighted users and contributed to the app's incredible popularity.
Project Marketing
Telstra has run a high-profile marketing campaign around the app with billboards and prominent promos.
However, the success of the app has mainly been due to its quality. Extremely high rates of repeat usage show that users love the app. This has lead to great reviews in the app store and positive word of mouth.
The app is consistently in the top three sports apps in the app store and often in the overall top 25 apps.
Sport
This category relates to sports games developed for the mobile platform.
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