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Project Overview

For anyone wondering how long it really takes to work off food, or how much food your body needs for physical activity - Energy Balancer has the answers.

This app isn't just for health and fitness fans wanting to keep track of their kilojoules. Thanks to the wide-ranging and unusual physical activities (like arguing, video games or gardening) Energy Balancer will educate, surprise and delight people from all fitness levels.

Organisation

Medibank

Team

Project Team - Medibank Brand & Digital
Development - The White Agency

Project Brief

Energy Balancer aims to help people make better, more informed decisions about their diet and exercise.

There's a ton of diet apps already in the market but what makes Energy Balancer unique is its playful, accessible and inventive approach to burning off kilojoules.

Project Need

Studies* have shown that we are less inclined to indulge in 'naughty' foods if we know how long it takes to work them off.

Energy Balancer makes it easy for you to see the difference between eating a sushi roll or having a hamburger for lunch. It also highlights which activities are most effective at burning off kilojoules.



*Reference: http://www.smh.com.au/lifestyle/diet-and-fitness/workoff-factor-a-weapon-in-encouraging-healthy-eating-20121107-28ymr.html

User Experience

Energy Balancer tailors each result to your weight (e.g. 60kg), which helps ensures the advice is accurate. You then chose either energy in (food) or energy out (activity).

Let's say you start with 'food' and select 8 pieces of Meat Lover's pizza. To see how long it will take to burn that off, select an activity from the list e.g. 'Line Dancing' - 8 hours 34 mins; or 'Laundry' - 11 hours 21 mins.

Alternatively, you can start with an activity e.g. - after 1 hour of basketball training you can enjoy 7 rice paper rolls or 3/4 of a BBQ chicken and chips.

Project Marketing

Energy Balancer is available for everyone - not just Medibank members. It has been marketed through all of our channels.