Project Overview

Adsniper is a proprietary mobile advertising technology (patent pending) that has been developed by Hungry Apps to offer customers highly targeted advertising and an incentive to view and engage. Advertisers can access a self- service web portal and create highly targeted ads using the HyperGoe/Nano Targeting Ad Engine.

Probably Adsniper is the world's first in:

• Mobile gamified ads
• Innovative & complete tracking technologies
• Cross platform rich HTML seamless ad delivery across web systems and mobile apps
• Hyper-nano targeting for mobile users combined with location
• Mobile ad auto customizations

Organisation

3Play Networks PTY LTD

Team

Daniel Filmer- CEO
Jarrod O'Connel- CTO
Lahiru Perera- R&DM
Rhian MacCallum- BDM

Project Brief

Adsniper is going beyond the conventional banner ads and offer more engaging full screen responsive HTML5 rich media ads, video ads, gamified mobile ads, re-targeted push ads, QR code based offer deal campaigns to marketers. Adsniper's algorithms are smart enough to adopt ads/offers according to users' behavior and interest. It's innovative GEO fencing and other targeting techniques are capable in reaching one person in million or million people at once.

Advertisers will have all in-depth analysis reports via the web portal. Adsniper is not just about impressions/click throughs but more advanced statistics about the interaction tracking (scrolls, touches, pinches), time tracking, video ad viewing time tracking, push notification campaigns effective rates etc. It's web portal will give all in-depth insights in highly advanced data visualization interfaces. Using the web portal marketers can create campaigns, specify targeting criteria, configure retargeting push, configure mobile ad split tests, QR code based mobile offer promotions.

Adsniper is supporting in integrating with any iOS or Android app via APIs. Platform will support for Blackberry and Windows soon. Developers can use monetization programs with the Adsniper's high-engaging ad platform. Enterprise users (such as Mobile Network Operators, Banks, Retail Groups can seamlessly integrate with their existing apps to deliver relevant content, offers, deals exclusively to their users with Adsniper's hyper-nano/GEO technology. What's more, if you don't have an app, Adsniper's rapid native app development platform will be able to create native apps based on your mobile websites.

Project Need

Advanced GEO fencing:

•Precise GEO Targeting
•Multiple locations targeting
•Easy to use map canvas and tools in GEO fencing

Hyper to nano targeting:

•Gender targeting
•Age groups and multiple age groups
•User industry & general interests, device types
•Select & customize the micro -segments

Behavioral/re-targeting:

•Usage patterns against time
•Previous interactions patterns
•User conversion & buying patterns
•Retargeting

Not just banner ads, everything mobile advertising could offer:

•Ordinary banner ads with rich HTML
•Full screen ads
•Video ads
•Gamified ads
•Automatic personilized ads
•Re-targeted push/SMS ads


Exceptional reporting and statistics to marketer:

•Easy to use control center dashborad
•User engagement - watch live, analyze in-depth
•Impressions, CTR, Time & touch tracking, behavioral analysis etc
•Visualize customer engagement on map and measure effectiveness


Adsniper ad Ad-intelligence- UVI uses a smart methodology to derive a figure between 0-10 to evaluate users, based on all the available information. UVI will determine the effectiveness of any advertisement against any user and statistically predict the probability of engagement, conversation or post conversion actions.

Go viral with your ads- Social integration: Adsniper is capable in giving user the ability to share the deals/offres/ads using common social media platforms such as facebook, twitter, and google+.

A/B split testing- Adniper’s mobile advertising platform allows you to easily design, implement, monitor A/B split tests and take actions to fine tune your marketing strategies.

User Experience

Reliability - Adsniper's ad serving engine's algorithms have been tested using 1,000,000 artificial user profiles and hundreds of thousands of artificial ads to make sure the system is efficiently and precisely working as intended. With the big data testing environment, statistical methodologies have been used to fine-tune and optimized the ad serving algorithms. Results acquired from a simulated big data environments, with different test scenarios have been used to statistically analyze the effectiveness of precise targeting scenarios.

Scalability - With growing demand in smart phone and tablet usage, it is no wonder that Adsniper system should have the ability to serve advertisements with minimum delays for maximum number of concurrent users. Adsniper's server architecture is built ground up considering these future demands and scalability. Adsniper is using no-SQL databases and auto-stretching server technologies which are proven for big data environments with massive scalability.

Adaptability - Adsniper is built with future in mind. It is a flexible and evolving system which can accept any technological leap. With rapidly growing technological advancements in numerous devices, personal gadgets are getting the ability of the 'cloud connectivity'. Ordinary televisions are now converting to smart TVs. Wearable electronics such as Google Glass and Apple iWatch are already making some news headlines in the technology arena. Adsniper is capable in evolving and integrating with any of the emerging technology advancements or new equipment.

Project Marketing

• Websites and online media -www.adsniper.com.au

• Social media - (Social media campaigns will be started in the upcoming months)

• Press release and articles (more to come in the upcoming weeks)
https://www.shoestring.com.au/2012/05/adsniper-set-to-revolutionise-mobile-advertising/

• Industry b2b relationships and enterprise partnerships (Will be revealed in the press releases)

• Tech/IT tradeshows (Will be notified via social media/website)