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Project Overview
The ultimate shopping tool allowing users to search across catalogues of major retailers to find what to buy and where they can buy it.
Organisation
Team
Damien Donnelly- Product Manager
Christie Kiely- Creative
Developers- Shannon Jiang & William Law
Alison Lee- Marketing Communications
Lasoo Team
Project Brief
Millions of Australians are using Lasoo to save time and money when they shop. With the catalogues and deals of Australia's leading retailers such as Big W, Target, Myer, 2nds World, The Good Guys and Toys R Us- shoppers are empowered to find the best deal near them!
With over 260,000 downloads and over 30% of Lasoo's traffic coming from mobile it is apparent that Australians love Lasoo's mobile App!
Project Innovation / Need
Lasoo is the only App that allows users to search for products across many catalogues and online stores- bringing together the online and the offline retail world.
Shoppers are able to also sync their shopping list from the main Lasoo.com.au website to their iPhone, creating a Shopping List that is convenient to use and spans across multiple retailers.
Other useful information on the App includes, Trading hours, Retailer contact details and geo-location technology for finding deals around you.
User Experience
Users love Lasoo and are very vocal about their praises for our app. They use it when they are at home but also when they are out and about looking for a great deal.
With thousands of shopping deals from the major retailers you can even shop when the stores are closed!
User experience is a priority for Lasoo as our goal is to make shopping easier by helping people find where to buy something or finding inspiration from the latest catalogues.
Project Marketing
We have been marketing the mobile App of Lasoo via TV ads (August 2011) as well as via Zynga and internal ad units.
Our TV ad can be seen here:
http://ads.lasoo.com.au/video_4.html
Retail & Shopping
This category relates to applications that have been developed to promote retail shopping.
More Details