Project Overview

The Harvey Norman mobile store is a valuable tool for shoppers on the go. You can quickly and easily research and buy from over 10,000 products. Take advantage of features that make shopping so much easier such as checking your local store stock using geo-location, picking up their order from the local store, watching videos, getting the best price guarantee, reading buying guides, and a secure checkout that takes on average under 90 seconds to complete.

Organisation

Harvey Norman

Team

The Harvey Norman mobile store is a valuable tool for shoppers on the go. You can quickly and easily research and buy from over 10,000 products. Take advantage of features that make shopping so much easier such as checking your local store stock using geo-location, picking up their order from the local store, watching videos, getting the best price guarantee, reading buying guides, and a secure checkout that takes on average under 90 seconds to complete.

Project Brief

Provide an seamless, integrated experience for customers shopping from anywhere, anytime, on any channel.

Mobile is one of the key pillars of our omni-channel strategy.

Year-on year, there is a growing number of customers using our site from their mobile devices. Customers are no longer shopping from their desktop, but are doing it on the fly and we needed to optimise that experience for them.

Customers must still be able to do the things they want to do such as buying on their mobile and picking up in store, checking their local store stock using the phones geo-location technology and buying in-store, get thebest price guarantee, read reviews & buying guides, watch vides, and quickly and easily research and buy.

Project Innovation / Need

- Dynamically check local store stock across over 400 stores nationwide
- Quick and easy to research & buy over 10,000 products
- QR code support (in selected stores)
- Free local store pickup or home delivery
- Single page checkout
- Utilises Jquery mobile UI
- Geo-location for local store
- Encourages connection with local store through routing customer questions to nearest store

User Experience

Customers don't typically shop just using one channel and they want a seamless, integrated experience no matter which channel they use.

The mobile channel is one of the key pillars of our multi-channel strategy.

Researching and shopping often takes place on the fly, and not necessarily when customers are sitting in front of their computer. With our new mobile site, users can find anything from big screen TVs to Coffee Machines or the latest technology products from wherever they happen to be. They can still do all things they would normally be able to do in the online web store, or in-store.

Project Marketing

Mobile is already deeply embedded is our customers lives and we recognise that, in order to deliver success, our marketing plan needs to add value to existing customer behaviour.

Strategic marketing goal: Use mobile to enhance what our customers are already doing

We are executing this strategy in 3 ways.
1. Improving the in-store experience
2. Providing relevant local information
3. Integrating mobile in existing marketing