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Project Overview
"myCCA on the move" is a complete mobile self-service extension for Coca Cola Amatil's vast range of products, allowing registered customers to effortlessly manage their ordering and more from anywhere at anytime.
Project Commissioner
Project Creator
Team
Strategy: Deniz Nalbantoglu
Creative: Richard Salter
Producer: Monica Scholtz
Project Brief
"myCCA on the move" is a complete mobile customer service extension for Coca Cola Amatil's vast range of products.It features barcode scanning, order and delivery management, as well as "smart ordering" for fast restocks based on previous orders. The app is free and available for both iPhone and iPad platforms to enable business owners to manage their inventory wherever they are, without needing a PC nearby.
Project Innovation / Need
"myCCA on the move" is designed to enable Coca Coca Amatil's customers to make purchasing and restock decisions in-store where the inventory is located, via either iPhone or iPad - offering the core functionality of the web-based myCCA online customer portal
Customers can search or browse the catalogue, access product information, place orders, view past orders, switch between outlets and manage their deliveries all via the mobile device. They can also use the device camera as a barcode scanner to effortlessly add any product to their order or use the Smart Order feature to generate their order based on their previous ordering patterns.
The app also features a dynamic "suggestions" system which gives ordering advice based on the contents of the user's cart - IE "Customers often purchase 750 PET X20 Pumped Berry with 600 PET X24 DIET COKE... why not add some to your cart?"
User Experience
"myCCA on the move is designed from the ground up to ensure an effortless user experience. The product catalogue automatically adjusts availability per customer, per outlet, "smart ordering" allows users to easily use past order patterns for reference for future orders, the iPad version features a "tile-based" results view allowing for quick preview of product details and specials and an inbuild barcode reader allows iPhone users to scan existing products to quickly add them to orders. The app also features a dynamic "suggestions" system which gives ordering advice based on the contents of the user's cart - IE "Customers often purchase 750 PET X20 Pumped Berry with 600 PET X24 DIET COKE... why not add some to your cart?"
Users also have access to a "best sellers" feature, listing the current top selling products across the range, as well as a keyword based product search."
Project Marketing
myCCA on the Move is a secure service extension app targeted to existing CCA customers only, and is distributed and marketed via existing B2B communications channels such as the website and EDMs etc.
Line of Business
The category relates to applications that aid productivity in Line of Business.
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