[LON15]

2015 London Design Awards

spaces, objects, visual, graphic, digital & experience design
design champion, best studio, best start-up & best supplier
plus over 40 specialist categories

accelerate transformation, celebrate courage
growing demand for design

The robots are coming for your unpaid internship

For his graduate project, designer Julius Ingemann Breitenstein built a product that aims to automate busy work.

If you're a designer who works with clients, here's something you're probably familiar with: the project that never ends.

The actual designing may take a matter of hours, but presenting the idea to a client, making little tweaks and edits, finding a middle ground between your vision and theirs?

That process can take months—or even years. If you ask Julius Ingemann Breitenstein, a recent graduate in product design at Central St. Martins in London, the problem lies in the ideation stage.

"When you’re talking to a client and they say something like, 'I want it to feel more jazzy,' he says, "you can spend a week sketching, then come back and they say, 'this doesn't feel jazzy to me."

For his graduate project, Ingemann Breitenstein spent time in product design studios across London researching the inefficiencies in that designer-client process.

The result is an algorithm that takes a basic idea for a product and generates countless variations on its design—as directed by a physical controller.

Ingemann Breitenstein calls the machine the Unpaid Intern—a tongue-and-cheek nod to the mindless photoshopping and last minute tweaking it could conceivably reduce.



Back to news