Pantone's New App turns the World into a Prismatic Palette
Pantone Studio launches this week in the App Store and is targeted to digital designers and the color-obsessed. With the launch of Pantone Studio, an iOS app, the company is offering a glimpse into its next ambition: becoming a software developer.
2 August 2016
| Lacey Glave
|
via
Fast Co.Design
Pantone Studio launches this week in the App Store and is targeted to digital designers and the color-obsessed.
From its humble roots as a printing company in suburban New Jersey to becoming the definitive language of color, Pantone has transformed into a global design force. But when your core consumers are print designers and the world is becoming increasingly digital, you look for new ways to sustain your grip on the industry.
With the launch of Pantone Studio, a new iOS app, the company is offering a glimpse into its next ambition: becoming a software developer.
While Pantone has created apps before—like the MyPantone app launched in 2009—the company is hoping this new product will become an indispensable tool for designers who may never have to pick up one of its famous chip books or color forecasting trend guides.
"In our [market] research, we saw that designers are using mobile tools and they want their phone to be a platform for design and a hub for gathering inspiration," says Ron Potesky, senior vice president of Pantone. "If we're not mobile, we're not Pantone in 10 years. It's a must for us to be important and valuable to designers."
From its humble roots as a printing company in suburban New Jersey to becoming the definitive language of color, Pantone has transformed into a global design force. But when your core consumers are print designers and the world is becoming increasingly digital, you look for new ways to sustain your grip on the industry.
With the launch of Pantone Studio, a new iOS app, the company is offering a glimpse into its next ambition: becoming a software developer.
While Pantone has created apps before—like the MyPantone app launched in 2009—the company is hoping this new product will become an indispensable tool for designers who may never have to pick up one of its famous chip books or color forecasting trend guides.
"In our [market] research, we saw that designers are using mobile tools and they want their phone to be a platform for design and a hub for gathering inspiration," says Ron Potesky, senior vice president of Pantone. "If we're not mobile, we're not Pantone in 10 years. It's a must for us to be important and valuable to designers."
.png)
