Project Overview
BrandSpot is web app for companies around the world to manage, resize and share brand assets from one URL.
Upload files to your BrandSpot page to create a visual library of logos, photos and those hard to find Powerpoint or Word templates. Specify colours for your digital team, media releases or bios for PR and images for bloggers. Automatically resize logos for any social media app, without photoshop!
BrandSpot fills an urgent need in the fast paced digital marketing environment.
Built and designed by an all-female team, this is an exciting product to enter the market.
Organisation
Team
Amanda Watts (a designer) and Kate Lanyon (a developer) met at a hackathon in April 2014. Six months later during an accelerator program they recognised a serious gap in the market and set out to build an innovate, globally scalable product that would allow businesses of all size to present and share their brand assets online. Both are hired guns in the digital space and draw upon a combined 25+ years of experience to bring you BrandSpot.
Amanda is a brand and strategic digital communications expert with a love of tech and startups. She started a design agency at the age of 24 and built a career she loves. Encouraging other young women to get into startups or build their own business is her passion.
With over 15 years experience in the design industry, she has been responsible for delivery of leading edge creative design and art direction for corporates, brand managers and the arts sector across omni-channel environments.
An entrepreneur at heart - Kate has built a career making compelling and useful apps. A firm believer in constant improvement she is continuously learning and seeking out new methods to create better software - from the fast paced innovations of the startup space to the structured and detailed methods of modern corporates.
An accomplished software engineer with a strong background in agile methodologies and lean development Kate has extended her skill set and now performs cross-functional roles including business analysis, project management and customer validation.
Project Brief
BrandSpot is an exciting new SaaS product that allows businesses of all sizes to manage and share commonly used brand assets.
Built by an all-female team, they have had an amazing first 12 months including a trip to San Francisco to TechCrunch - to showcase BrandSpot at 'Startup Alley'.
We believe we are helping brands and companies to be more agile in production and delivery of brand material. The traditional 'Style Guide' has evolved and we have created a better way to distribute this information - 24/7.
Our mission is to create a smart, beautiful digital platform that gives your brand a place to call home.
Project Need
Your brand extends to your employees, customers, the media and even the general public. Brand consistency throughout all levels of an organisation helps a company grow and prosper. Without a strong, consistent brand, trustworthiness drops.
BrandSpot prides itself on being a high quality product. We have high standards and make sure all our processes including design, development, deployment and customer service are handled professionally and with integrity. All elements of BrandSpot are designed and developed in Melbourne, Australia.
There is a largely unexplored market for digital asset management systems which were often only built for companies with a large numbers of assets. Traditionally these were internal systems that make it difficult to search for assets and nearly impossible to share. These older systems are very expensive, so there is a real opportunity for BrandSpot to become the ' Global Gold Standard' for brand sharing and accessibility.
Brands are everywhere, yet there is no one standardised place for them to live... yet.
User Experience
You know how you can never find the right logo when you need it? Maybe it’s on your desktop, or hidden in an email, or perhaps your designer is holding it hostage till someone returns your call. Even with internal staff you can’t rely on ‘Monica from marketing’ to get you the right logo because chances are, she’s busy or out at lunch when you need it.
BrandSpot was created to help stressed-out marketing managers, brand managers, designers, PR agencies and nearly anyone that comes in contact with a logo.
BrandSpot is your brands' new best friend. It allows you to build a visual library of commonly used logos, photos, and those hard to find Powerpoint or Word templates. Simply upload the files to your page arrange them in any order you want, then share the URL internally or with your PR or marketing team. Specify brand colours for your digital team, media releases and founders bios for PR and promotional images for bloggers and marketing.
From inside BrandSpot you can automatically resize vector logos to a specific size for any application. No more photoshop, no more squashed logos.
Brandspot is visual and easy for non-tech people to use. You can also customise your page with your brand colours and layout the items to suit your exact requirements.
Project Marketing
BrandSpot is filling an urgent need in the fast paced digital marketing environment. We have minimal competitors worldwide which allows us to tell our story and be one of the first to market, with a high quality product built right here in Australia.
Partnerships are a large part of our marketing strategy and often cost 10x less than other marketing channels. Our key partnership program under development for agencies and designers is an important part of growth. As well as being users, these VIP’s are helping to spread the word about BrandSpot. As BrandSpot can be white-labelled so they can make a markup on the product and on-sell it to their clients.
BrandSpot has a freemium business model so companies of all sizes can try it out with a small amount of files. The annual cost of having a BrandSpot account for your company costs less (and is often faster) than getting your designer to resize one logo.
We don’t charge ‘per user’ like most SaaS products. By allowing unlimited users and sharing means we will spread faster, similar to sharing a Dropbox folder and automatically signing up another user.
Project Privacy
BrandSpot takes security seriously. To process payments we use the Stripe payment gateway. When credit card data entered into a payment form on our website it is never sent to our server. Instead the data is sent directly to Stripe which is a PCI Level 1 Service Provider. All card numbers are encrypted on disk with AES-256.
We take all reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete, up-to-date and relevant and stored securely. We do not sell or rent personal information to marketers or third parties.
Business Tools
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