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Project Overview
Stan is the biggest deal in entertainment enjoyed by over 900,000 Australians watching more than 2 million hours of TV every month. After launching on Australia Day 2015 Stan has changed the way Australian's watch TV, providing an easy to use product on a range of devices allowing users to stream TV to their device for the low cost of $10 per month.
Project Commissioner
Project Creator
Team
Mike Sneesby, Carly Daff, Melissa May, Jessica Naylor, Yohanes Yohanes, Adam Huntley, Anne Fernando, Damian Cronan, John Hogan, Pranav Raja, Roberto Amici, Haruki Takechi, Denys Misko, Andrew Lee, David Wales, Ben Tucker, Rafal Urban, Fiona King, Zway Yee, Diana Ilinkovski, Jane Alexander, Nick Forward, Alison Hurbert-Burns, Les Sampson, Cailah Scobie, Rob Gibson, John Beohm, Chris Karadimas, Martin Kugeler, Michael Lyon, Georgia Wright
Project Brief
Our focus was to create a new subscription video on demand product that provided Australians with premium TV, Movies and Kids content at a low price of only $10 per month.
Quality was a key focus delivering video in full 1080p HD and providing beautiful apps with easy to use interfaces.
Stan launched on Android and iOS phones and tablets and on computers. Getting video to the big screen was also a focus with Stan launching with AirPlay and Chromecast support.
Stan has since launched a native Apple TV application and will launch on Smart TVs and gaming consoles in the coming weeks.
Project Need
Stan was the first Australian subscription video on demand product to enter the market offering full 1080p HD video to customers for the low price of $10 per month. Entering the market before Netflix came to Australia Stan set the scene for low cost quality TV and Movies.
Stan makes it incredibly easy for users to watch TV on the big screen with a simple one click process users can send video from their tablet or phone to their TV using AirPlay or Chromecast.
Stan caters for the whole family, using Stan you can create a kids profile which locks your child into the kids section protecting them from any videos you don’t want them to see. Parents can even lock the screen during playback so the kiddies don’t get touch happy and accidentally interrupt their viewing. With auto play you can sit a child in front of Stan for hours of uninterrupted entertainment.
For the older kids Stan has a parental control system allowing you to control viewing by the programs classification.
User Experience
Stan provides a consistent and beautiful user experience across all devices and platforms. Signing up for Stan can be done in less than 2 minutes with a simple one step process.
It's easy to find something to watch on Stan with the user able to browse thousands of hours of entertainment by category, genre or by using search. The user can build up a library of videos they want to watch by using the My List feature.
It's easy to pick up from where you left off with a continue watching option available on every devices homepage that takes you straight back into where you left off.
With a Stan kids profile you can restrict your child to only the Kids section. You can even lock the screen during playback so they don't accidentally interrupt their entertainment.
Auto Play means you can sit down for hours in front of your favourite TV show and watch episode after episode without the press of a single button. Don't worry if you fall asleep Stan will ask you if you are still there after 4 episodes. For users who don't like this they can easily turn it off.
For data conscious users they can control the video quality settings capping video at SD or at HD.
Project Marketing
Stan launched with an integrated campaign, starring Australian comedienne Rebel Wilson. Rebel helped us shake up the market with a big, bold, disruptive campaign ensuring that everybody wanted a piece of Stan. Stan is positioned as Australia's content-champion, Australia's biggest deal in entertainment. Awesome value at $10 per month, no ads, no lock in contracts.
Project Privacy
Privacy is important to Stan. We recognise the importance of being transparent and open with our customers about how we collect and use their personal information. Links to our privacy policy and collection statement are easily accessible on the Stan website.
Stan respects rights to privacy under the Australian Privacy Act 1988 (Cth) (Act)
Best App Startup
Exactly as it states - we're looking for the best startup projects. Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.
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