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Project Overview
"Have you discovered it yet ?"
Sushi Sushi digital savvy consumers have now discovered 'it' via their smartphones !
Not only is Sushi Sushi 'Double Delicious", they also DOUBLED their web traffic engagement with a DEDICATED M. WEBSITE developed by Red Pants.
Working seamlessly across all smartphone handsets and operating systems (IOS / android / windows..etc..) the Sushi Sushi Mobile Website immediately delivered an extra 4,000 Mobile Visitors per month from the get go!
Project Commissioner
Project Creator
Team
Wes Garth - Project Director
Rohit Verma - Design Director
Peter Forster - Technical Director
Project Brief
"The Consumer Decides"
- Phil Knight, Founder of Nike
In 2015 how do you capture the 95% of Australians who are smartphone savvy, time poor and have multi Food Court Mall options to choose from ?
Easy.
Just deliver a world leading dedicated mobile website that allows all smartphone web users to View healthy menu options and then Find and Contact their closest Sushi Sushi outlet.
It's NOT an APP..and its not responsive design. With >55% of all web searches now conducted on smartphones, Sushi Sushi recognised that the majority of Australians are looking for that healthy between meal snack via the web on their phone (not trawling thru app stores).
A 'responsive design' option just doesn't cut it when it comes to smartphone user Speed & Convenience conversions to locate and purchase.
The Sushi Sushi dedicated mobile website by Red Pants works seamlessly across all smartphones devices and operating systems...so there is no need to build it multiple versions across different operating systems.
That tastes doubly affordable !
Project Need
With >85% of smartphone users deleting a slow or non-mobile friendly website from their mobile devices, it was critical for Sushi Sushi to act quickly to engage consumers.
The Food Court Mall spend sector is devastatingly brutal, so a quick to market deployment (Red Pants deployed this mobile website days before the crucial Xmas season) and immediately drove user engagement and web traffic including;
FIRST 6 MONTHS OF MOBILE WEB TRAFFIC
- 25,000 mobile visitors
- 15,000 used store locator (that's > 2,500 per month)
- 15,000 searched the Menu items via the Red Pants search function, ("Hey just vegetarian for me thanks !")
Utilizing Red Pants' Australian owned and operated technology (no offshore outsourcing), the customised Sushi Sushi mobile website is a global benchmark in mobile website innovation and design.
Purposely built on its own dedicated m. re-direction script of the desktop website, it ensures that for >55% of web searches conducted on smartphones, it will immediately load the mobile friendly version fast in seconds.
SEO with that anyone ? With Google's significant algorithm change to reward mobile friendly websites executed in April 2015, Sushi Sushi beat the organic SEO rush by launching in late 2014 utilising 'canonical tags' that enhance all aspects of organic SEO for the mobile site as prescribed by Google.
User Experience
NEAREST STORE LOCATOR
The Red Pants designed ‘Nearest Store Locator’ allows mobile users to search for their closest Sushi Sushi outlet (from over 100 outlets) to wherever they are located via their smartphone.
Hungry consumers can then quickly get easy GPS directions to their closest Sushi Sushi outlet.
Want to pre order and beat the queue? Simply tap the Click-To-Call button for any Sushi Sushi outlet to order and pick up direct.
MENU SHOWCASE
View the full Sushi Sushi menu offering via the nine different menu categories or even ‘search’ your by your favourite style of food choices ("Octopus anyone ?")
With all menu items visually displayed, simply tap for a full description and even the relevant nutritional information.
SHOWCASE TVC
The mobile website was also a critical element to showcase the newly launched Sushi Sushi TVC.
CATERING PACKAGES
How do you feed that large gathering in the office?
Simple.
Quickly scan the ‘Platters’ page, show your colleagues and book immediately from your meeting room.
Click-To-Call function is available for catering orders at over 100 Sushi Sushi outlets.
FRANCHSISING OPPORTUNTIES
See what it takes to own your own Sushi Sushi outlet.
Quickly view which franchising opportunities currently exist and register your interest straight from your smartphone.
Project Marketing
"Fast / Easy / Bite Sized"......is that the mobile website or just another piece of delicious Sushi Sushi?
In fact it's both double delicious.
With over 45% of Sushi Sushi's existing web traffic coming from smartphone devices it was a priority to launch the Sushi Sushi dedicated mobile website and convert these 'browsers to buyers'.
The consumer was previously searching for a suitable healthy fast food meal without ease nor success.
With Red Pants' stunning design and Easy-To-Use layout, the smartphone user is immediately driven to take action, engage and transact with Sushi Sushi.
Identifying the key 'call to action' to convert the smartphone user to a purchaser is paramount in gauging the mobile website's success.
The mobile website was deployed in December 2014 to capture the school holiday and Xmas shopping consumer who are always on the move.
Project Privacy
The Sushi Sushi mobile website is a total non opt-in nor sign-up web based platform.
This allows complete privacy for any user accessing it via any smartphone device operating system.
For pure web access environment, it allows all smartphone users to access all information anonymously and discretely.
Entertainment & Leisure
Apps have overtaken entertainment & lesiure. They influence what and how we watch or listen to, where and how we eat, dine and play, how we book and how we interact before during and after entertainment events. We're looking for apps that make entertainment even more entertaining.
More Details