2015 [app] design awards AUS

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Best Mobile Marketing Campaign

This category recognises campaigns that use elements such as competitions, promotions, games & messaging to engage customers via apps.

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Nominations in Category

Domain - Australia's Best Property App - Domain Group

Best Mobile Marketing Campaign

- Gold

Domain’s digital product suite has been evolving since Domain.com.au launched 15 years ago. Our products aim to take the stress away from searching, short listing and viewing potential new homes, recognising that it’s an emotional journey that is made easier by having a product which is suited for the modern multi device user. The brief for this project was to provide a fully integrated mobile first campaign, which utilised traditional and digital channels to amplify the exceptional reputation and user feedback the Domain app had received. The campaign goal was to increase brand awareness whilst also driving acquisition.

Growing Minds App - Officeworks / Milliepede

Best Mobile Marketing Campaign

- Silver

During Back to School 2015 (BTS15) Officeworks sought to persuade parents that Officeworks is their one stop shop for all of their back to school needs, to be best prepared for the school year ahead. As part of the campaign approach to persuade parents and engage their children, Officeworks created the Growing Minds app to keep young minds active during school holidays. The app generated thousands of downloads during the 5 week campaign, meaning Officeworks was directly engaging with thousands of school children. The games were played numerous times, on average for more than a few minutes, with a percentage of those who downloaded the app going in-store to unlock additional games. The app also featured in the iOS App Store ‘Best New Apps’ category.

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25 August 2015 - Earlybird Deadline
8 September 2015 - Standard Deadline
29 September 2015 - Extended Deadline