|
|
Project Overview
MYOB PayDirect makes it easy for small and micro businesses to manage their invoices and take credit card payments on their smart phone using an iOS or Android mobile app and a secure ‘Chip and PIN’ payment device.
MYOB PayDirect is fully integrated into MYOB cloud accounting, so that users can access their customer details, product items and relevant tax codes in real-time when they’re creating new invoices or taking payment.
This integration eliminates data-entry and date-entry errors by eliminating free-text entry of key accounting data and by automatically posting invoice and payment details through to cloud accounting in real time.
Organisation
Team
Product Strategy Matt Mulligan
Product Manager Michael Toose
Developers Matthew Ueckerman, Russell Van Bert, Jacky Li, Andrew Louth
Product Delivery Jayen Vaghari
Quality Assurance Rob Manger
Marketing Rebecca Roberts,Jesse Logan
Project Brief
MYOB PayDirect turns SMEs’ smartphones into quick, easy payments terminals. It offers deep integration with popular cloud accounting solution AccountRight so payments are automatically entered into clients’ books. It also enables receipts and invoices to be delivered to their customers on the spot.
The MYOB PayDirect application needed to be simple & easy to use but a valuable business tool.
Small to micro businesses need to be able to easily register for the service and be able to use the application with minimal training.
The application also needed to connect to a secure PIN based mobile payment terminal that end customers would trust and seamlessly interface directly with the MYOB cloud based accounting software.
It had to balance simplicity with being functionally valuable to any business that takes direct payments from their customers & available on both iOS and Android platforms.
Project Need
MYOB PayDirect involves a free mobile app that with the PayDirect Card reader enables business owners to take credit card payments. The app can be used in two modes:
Standalone Mobile Payments
• Allows you to take credit and debit card payments while face to face with your customers through a Bluetooth device paired to your smartphone
• Funds are securely deposited in your account as early as the next business day.
• Accept up to $2,500 in transactions per day
• Allows for acceptance of partial payments from your customers
• Once a payment is taken, receipts can be issued on the spot
• Safe and Secure – customers credit card details are encrypted on the spot and not saved to your mobile phone
• No lock in contracts – we offer a range of payment plans to suit your business
MYOB clients with an AccountRight subscription* have access to additional features allowing them to take care of their business on the go:
• Mobile invoicing – for managing, creating, editing and sending invoices from your smartphone.
• Mobile contacts – for managing, creating and editing contact details of customers and suppliers from your smartphone (includes integration with mapping software to find directions to clients).
• Your accounts in MYOB AccountRight are automatically updated so no need to re key any invoice, customer or payment data back at the office saving you time and money.
The innovative benefits of the MYOB PayDirect application are:
• Reduction in time creating an invoice so that the business can more quickly move onto the next job
• Less chance of getting amounts and invoice details wrong
• Taking a secure and real time credit card payment against that invoice
o Making easier for the customer to pay
o Improving the cash flow of the business
• Never having to re-enter invoice & payment data into an accounting package which can save a small business many hours in administrative time.
MYOB PayDirect is like having an invoice book, product book, calculator, payment device and accounting software all in one simple to use offering.
User Experience
A business needs to register for the MYOB PayDirect service on-line. Once approved they will be sent a secure Chip and PIN device which is linked to their account. They then need to download the free PayDirect application from the Apple Store or Google Play.
When they first use the application they can elect to link it to an existing MYOB cloud accounting account they may have so that the smart phone application seamlessly interfaces with their accounting software.
MYOB PayDirect allows users to manage invoices, and access customer contact information. By also putting mobile payments into the hands of business owners, MYOB enhances is a great way to manage your business on the go.
Project Marketing
We launched MYOB PayDirect in line with our MYOB Partner Roadshow in March 2014. This was paired with a national PR campaign on the launch of our iOS application which saw the application reviewed in multiple international publications and then a further follow up message when Android became available in April 2014.
This has been paired with marketing pages on our website which highlight the features and benefits of the payment service http://www.myob.com.au/paydirect to encourage users to apply for the payments service and download the applications.
We also supported this with distribution across our main social channels- Twitter, LinkedIn, FaceBook and Google +.
In addition there was search marketing support and existing client communications.
To date, to a large extent, uptake has been driven by the PR messaging which has received:
• 598 pieces of coverage
• 78% online
• 17% print
• 5% broadcast
• Ave. reach per clip: 13,326
To date, Since April when launched:
• The PayDirect web pages have had over 20,000 visitors
• The PayDirect app has been downloaded more than 3,500 times
• Over 1,000 MYOB AccountRight subscribers use the app for invoicing and contact management, and
• Over 240 merchants are using the mobile payments service
The service will be further promoted in July in line with the release of the Bluetooth Chip and Pin device with the addition of an above-the-line outdoor, radio and digital display and retargeting campaign.
Project Privacy
MYOB PayDirect businesses need to enter a secure 4 digit PIN to be able to use the service.
The Chip and PIN device needs to be linked to that business user for it to work.
A customer has to enter their normal 4 digit credit card payment PIN, supplied by their bank, into the payment terminal which is never passed through the MYOB PayDirect application and is never seen or known by the business.
In Field Services
This category relates to applications developed in order to aid and facilitate organisations requiring mobility whilst out of the office.
More Details