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Project Overview
The app lets you get the latest and popular business news as it happens. It offers a full range of News categories like Top Stories,News by Industry,Market News,Personal Finance, Technology,Opinion,Features,Environment and many more.
Organisation
Team
There are 3 Developers, 1 Product Analyst, 1 Product Manager and 2 Graphic Designers involved in this app.
Project Brief
The app lets you get the latest and popular business news as it happens. It offers a full range of News categories like Top Stories,News by Industry,Market News,Personal Finance, Technology, Opinion,Features,Environment and many more. Introduces Slideshows ranging across different genres like Auto,Advertising & Marketing,Biz & Entrepreneurship,Corporate & Industry,Consumer & Legal, Economy, Entertainment,Events and many more. It gives enhanced Markets Data ranging from Sensex, Nifty, Mutual Funds,Commodities,Movers,Gainers and Losers.
Project Need
The app basically deals with the daily news related to business, economy & finance and real live data of the Market. It also has offline mode in which you can read news even if you do not have the internet connection. The Smart voice search option is also incorporated in the app to search for different companies data. It has Live ETNOW tv channel which works efficiently. It has one unique feature that is Portfolio and Watchlist which are used to save and track live stocks,mutual funds etc.
User Experience
The app has more than 3 lakhs users. Users are very much benefited from this app as now they are able to updated about all the latest news of the market,business and the world.Also we make sure that user gets all the live coverage and important news happening in the world.
Project Marketing
We have put a lot of effort in the marketing of the app. We have integrated cross promotion of the app against all Times Internet Limited apps like:
1) Times of India : https://play.google.com/store/apps/details?id=com.toi.reader.activities
2) ET Markets : https://play.google.com/store/apps/details?id=com.et.market
3) Navbharat Times : https://play.google.com/store/apps/details?id=com.nbt.reader
Also we have promoted our app through various campaigns on Facebook, Twitter.
Also promoted through campaigns affiliated on Komli, Ripple and according to the data reports of Google Analytics, we can see the engagement of users in the app which is pretty good.
Project Privacy
Yes, we are following the best Privacy Policy.
This Privacy Policy explains our policy regarding the collection, use, disclosure and transfer of your information by Times Internet Limited. and/or its subsidiary(ies) and/or affiliate(s) (collectively referred to as the “Company”), which operates various websites and other services including but not limited to delivery of information and content via any mobile or internet connected device or otherwise (collectively the "Services"). This Privacy Policy forms part and parcel of the Terms of Use for the Services. Capitalized terms which have been used here but are undefined shall have the same meaning as attributed to them in the Terms of Use.
As we update, improve and expand the Services, this policy may change, so please refer back to it periodically. By accessing the Company website or this Application or otherwise using the Services, you consent to collection, storage, and use of the personal information you provide (including any changes thereto as provided by you) for any of the services that we offer.
The Company respects the privacy of the users of the Services and is committed to reasonably protect it in all respects. The information about the user as collected by the Company is: (a) information supplied by users and (b) information automatically tracked while navigation (c) information collected from any other source (collectively referred to as Information).
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