Project Overview
When it comes to music we don’t believe in limits, whoever you are, whatever you are doing, and wherever you happen to be. Mazika helps you to play and discover your favorite soundtracks. We know there is a bunch of streaming apps out there, but Mazika carries a legacy in entertaining the Arabic audience since 1998, and it was a reliable source to keep in pace with the musical landscape in MENA region since the dial-up era, this year we revamped our 16 years old music website and re-launched it with an iOS, Android, BlackBerry, and Windows 8 applications to put the largest Arabic music cataloge ever at your fingertips, literally, and give you an instant access to more than 40,000 high quality music tracks from the mega Arabic labels, independent musicians and what is in between.
Organisation
Team
Moustapha Bekheet - Product Manager
Ahmed Kamal - Designer
Sameh Gerges - Development Head
Sherif Saeid - Marketing Head
Asmaa Safi - Content Specialist
Heba Abdel Azim - Content Specialist
Soha El Maghraby - Graphics Specialist
Ahmed Imbaby - Content Production
Project Brief
Mazika relies on strong database collected over the last 16 years, by cooperating with numerous music producers and independent musicians to make sure that artists get a fair deal, while making it much easier for users/consumers to discover, manage and share the music they love, Mazika app came to complete the “Mazika mission” and now any user can enjoy:
-Discovering more than 40,000 Music Tracks from the big Arabic labels and Independent musicians
-Listening to music tracks in the best quality out there
-Call Tone Assigning, via direct integration with MNO’s RBT backend system
-Multi-device access for same account
-Create their own playlists
-Mazika Radio Mix; our editor selections of different music compilations for different moods
-World class design, nominated for many elite awards this year for UI/UX
-User Interface in Arabic, English, and French
-Intelligent content recommendation system
-Login with Mazika Account or Facebook accounts
-Social Media Interactivity; where users can send their favourite music to their friends through Mazika, Facebook, or Twitter
-Mazika Scoop, the latest musical news and gossips
-Premium Service with in-app purchase for content download and/or monthly subscription for more features; Q1 2015.
-Offline mode, to download the content to your mobile and play through Mazika App even if not connected to internet; Q1 2015.
Project Need
The spread of un-original music copies on the internet in the recent years has caused a declination in the demand for original copies which harmed many musical producers and well-established artists as well as promising and independent artists, and this harmed the musical landscape in the whole region, it also exposed users/consumers to a low quality products. Mazika has always tried to bridge the gap between the producers and musicians without infringing their rights on one hand, and the users/ consumers without costing them or limiting their online experience on the other hand, Mazika is trying to empower all the parties involved in the musical landscape in the region.
User Experience
In first 6 months:
+700K Application Downloads
+7M Visits
+16:17” Average Session Duration
+32M Screen Views
+16M songs played
Project Marketing
Online Campaigns, Organize Gigs and Sponsor some Live Music Concerts.
Project Privacy
Mazika applications & website, with all related back-ends and streaming platforms were developed locally in ARPU+ with high-end technologies and coding methodologies. Mazika relies on highly credible Cloud Hosting partners who assure content security and service availability.
Entertainment
Apps have overtaken entertainment. They influence what and how we watch or listen to, where and how we eat, dine and play, how we book and how we interact before during and after entertainment events. We're looking for apps that make entertainment even more entertaining.
More Details