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3 Myths About the Future of UX

At Unity, a company that makes the fundamental technologies behind games like Pokémon Go and Google’s upcoming Daydream virtual reality headsets, Greg Madison works in the Labs division, where he experiments with the virtual and augmented interfaces of tomorrow.

At Unity, a company that makes the fundamental technologies behind games like Pokémon Go and Google’s upcoming Daydream virtual reality headsets, Greg Madison works in the Labs division, where he experiments with the virtual and augmented interfaces of tomorrow.

While Madison is certainly a futurist, who imagines a mixed reality world where pixels float all around us, he never forgets that, ultimately, the audience must buy into the magic. 

He shared some of the biggest misconceptions about where our Oculus Rifts and Hololens systems will take us next.

Myth 1: 360-degree cameras will take over Hollywood
Companies like GoPro and Facebook are investing untold dollars into 360-degree video cameras, and Google recently hired Justin Lin, director of three The Fast and the Furious films, to shoot a high-octane short that allows you to look around a live-action monster film.

"Because it’s possible to have 360-degree movies, people think we need to make 360-degree movies. But I think that’s wrong," says Madison.

Myth 2: We'll spend all day working on VR
I’ve tried working all of an hour in virtual reality, and I found the experience exhausting. Madison isn’t surprised. 

He never thinks we'll work our day jobs in VR. For all of the endless possibilities of virtual reality—do spreadsheets while summiting Everest!—you’re still stuck inside a machine that puts blinders on the real world, and you’re still inside your own body, which needs you to be cognizant of simple ergonomics.

Myth 3: There will be a keyboard and a mouse of VR
"For me, laziness is the better way to predict what will happen in the future," says Madison. Playing off the same principles that limit VR's usefulness during an eight-hour work day, he just doesn’t imagine anyone will want core interfaces that take that much physical energy. 

"We haven’t replaced the mouse and keyboard in 30 years, because with minimal effort, you can do lots of things. In VR, we need to think, it’s not because we can, but need to do that."



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