Image Credit : all photos by Red Pants Mobile Websites
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Project Overview
Who is PappaRich and how the heck do you showcase 231 Menu Items on a smartphone easily?
Thanks to a DEDICATED M. MOBILE WEBSITE developed by Red Pants Mobile Websites, Australia’s mobile digital savvy consumers sure know who PappaRich is and their delicious menu.
(Just ask Poh Ling Yeow…she can’t be wrong!)
Working seamlessly across all smartphone handsets and operating systems (IOS / android / windows..etc..) the PappaRich Mobile Website delivers an average of 18,500 Mobile Web Visitors per month.
Not bad for just 19 outlets (and growing)!
Project Commissioner
Project Creator
Team
Wes Garth - Project Director
Rohit Verma - Design Director
Peter Forster - Technical Director
Project Brief
"Build It and They Will Come"
- Bull Durham 1988
In 2016 how do you crack 95% of Australian diners who are smartphone savvy, time poor and have multiple and more established Food Court Mall options to choose from?
Simple.
By Design - be more Appealing and Inspiring than your competitors.
The PappaRich mobile website is a world leading designed and dedicated mobile website that allows all smartphone web users to View vast Menu options and Find and Contact their closest outlet.
It's NOT an APP and its not responsive design. With >55% of all web searches now conducted on smartphones, PappaRich gained immediate consumer traction to convert the fickle food consumer searching via the web on their smartphone (not trawling thru app stores).
The original PappaRich 'responsive design' website for mobile just didn't cut it when it came to smartphone user Speed & Convenience conversions to search and locate.
The PappaRich dedicated mobile website by Red Pants works seamlessly across all smartphones devices and operating systems...so there is no need to build it multiple versions across different operating systems.
Now that’s what I call Tasty!
Project Need
According to Google over 85% of smartphone users abandon a slow or non-mobile friendly website from their mobile devices, so it was critical for PappaRich to act quickly to engage consumers.
Just-in time dining in the Food Court Mall spend sector is devastatingly brutal, so a quick to market deployment by Red Pants ensured PappaRich was playing with the ‘Big Macs’ of food court dining. Post deployment, this immediately drove user engagement and mobile web traffic including;
MONTHLY AVERAGES OF MOBILE WEB TRAFFIC
- 18,500 Mobile Visitors
- 22,000 Menu Item views
- 8,500 Store Locator requests – that’s an average of 450 extra store visits Per Month / Per Outlet!
Utilizing Red Pants' Australian owned and operated technology (no offshore outsourcing), the customised PappaRich mobile website is a global benchmark in mobile website innovation and design.
Customised and Built on its own dedicated m. re-direction script of the desktop website, it ensures that for >55% of web searches conducted on smartphones, it will immediately load the mobile friendly version fast.
SEO with that anyone? The PappaRich mobile website contains ‘canonical tags’ as prescribed by Google to satisfy and enhance all aspects of organic SEO ranking.
User Experience
IT’S ALL ABOUT MENU MENU MENU
Eateries live or die by their Menu.
With 17 different categories of food and drink offered, the Red Pants designed ‘drop down’ One-Tap button system provides a fast & easy navigational tool to view and select your favourite PappaRich dish.
Simply choose your ‘fave’ category of dish and tap for a full description.
Hero dishes are image displayed via the swipeshow to induce consumer patronage.
NEAREST STORE LOCATOR
The Red Pants designed ‘Nearest Store Locator’ allows mobile users to search for their closest PappaRich outlet (now 19 Australia wide) closest to wherever they are located via their smartphone.
Hungry consumers can then quickly get easy GPS directions to their closest PappaRich outlet.
GOT A QUESTION? CALL ME.
The PappaRich mobile website not only displays all outlet details / opening hours / etc.. but also comes with a One-Tap Click-To-Call feature for each outlet.
PappaRich outlets now take almost 1,000 Calls per month direct from the mobile website.
FRANCHISING OPPORTUNTIES
See what it takes to own and manage a PappaRich outlet.
Quickly view the franchising criteria and register your interest straight from your smartphone.
Project Marketing
"Fast / Tasty / Satisfied" = equally sums up PappaRich dishes and their newly launched mobile website.
Australian consumers were previously searching for a suitable quality Malaysian fast food meal without ease nor success.
Authenticating the PappaRich brand and menu quality via their mobile digital assets was a critical platform in their marketing matrix. Gaining the consumers trust in the PappaRich brand then converted these ‘browsers to buyers’ via the ease of use of the mobile website.
With Red Pants' stunning design and Easy-To-Use layout, the smartphone user is immediately driven to take action, engage and visit PappaRich.
Key 'calls to action' of Menu View and Store Locator converts the smartphone user to a purchaser has been paramount in gauging this mobile website's success.
Project Privacy
The PappaRich mobile website is a non opt-in nor sign-up web based platform.
This allows complete privacy for any user accessing it via any smartphone device operating system.
For pure web access environment, it allows all smartphone users to access all information anonymously and discretely.
Tags
Entertainment & Leisure
Apps have overtaken entertainment & leisure. They influence what and how we watch or listen to, where and how we eat, dine and play, how we book and how we interact before during and after entertainment events. We're looking for apps that make entertainment even more entertaining.
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